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This article explores the influence of the European Court of Human Rights (ECtHR) on intellectual property (IP) law through human rights methodologies. While Professor Laurence Helfer, in his seminal article published in 2008, identified the ECtHR as an emerging innovation frontier in Europe, the extent to which this prediction has come to fruition might seem debatable. Notably, the jurisprudence of the Court of Justice of the European Union (CJEU), rather than that of the ECtHR, has largely dominated discussions on the intersection of IP and human rights in Europe. As such, this article seeks to analyse the ECtHR’s contribution to – and its actual impact on – the human rights-based adjudication of IP issues. After a short introduction (I), it begins by examining the possible reasons behind the relative obscurity of ECtHR decisions in the European IP law discourse (II). It then focuses on the Strasbourg Court’s contribution to the development of human rights-based IP adjudication, demonstrating that, despite the limited engagement of IP community with the ECtHR, its jurisprudence has played, and continues to play, a pivotal role in shaping European IP law norms (III). This influence is assessed by first exploring the ECtHR-developed approaches to resolving conflicts between IP protection and freedom of expression (III.1), followed by an examination of the Court’s recognition of IP rights as an integral part of the broader human right to property – an area that has seen considerable expansion, particularly in recent years (III.2). Based on this analysis, the article concludes that we are certainly not waiting anymore for the ECtHR to become a new innovation frontier – it has already become one, having formed itself as a significant, albeit often underappreciated, force in the European IP legal landscape, operating quietly but far more meaningfully than is commonly recognised (IV).