Trademark Law and Political Expression: The Case of IKEA v. Vlaams Belang and Beyond external link

IIC, vol. 57, iss. : 5, pp: 807-849, 2026

Abstract

This article offers a comprehensive exploration of the evolving interface between trademark law and freedom of political expression in Europe, using the CJEU case IKEA v. Vlaams Belang as a focal but not exhaustive case study. It argues that the dispute exemplifies a much broader and increasingly urgent structural question: how EU trademark law – especially in its protection of reputed marks – can be reconciled with the constitutional commitments to political speech, artistic creativity, and democratic participation embedded in Article 10 of the European Convention on Human Rights (ECHR) and Article 11 of the EU Charter. Against a backdrop of the expanding preliminary infringement criteria of “use in the course of trade” and “use in relation to goods or services”, as well as the uniquely far-reaching Benelux “super anti-dilution” regime, the article demonstrates that “due cause” has become the principal doctrinal locus for internalising freedom-of-expression concerns within trademark law. Drawing on Strasbourg jurisprudence, it develops a holistic framework for a free-speech-conforming interpretation of “due cause”, analysing both the criteria suggested by the Belgian referring court and additional factors central to the European Court of Human Rights’ proportionality review, including commerciality, the value of political speech and artistic expression, the reputation of the mark and the power of corporate symbols, availability of alternatives, tolerance for offensive expression, the limits imposed by hate speech, and the compelled speech doctrine. The article concludes that failing to interpret “due cause” in a speech-sensitive way would risk enabling trademark rights to override core democratic freedoms.

Freedom of expression, Political speech, Trademark law

RIS

Save .RIS

Bibtex

Save .bib

Streaming Without Copying: The CJEU Redefines Private Use in Stichting de Thuiskopie (C-496/24) external link

Kluwer Copyright Blog, 2026

Copyright, private use, streaming services

RIS

Save .RIS

Bibtex

Save .bib

Between Effectiveness and Fundamental Rights: Sports Piracy and the Privatization of Copyright Enforcement in the EU external link

Quintais, J. & Aznar, M.
2026

Abstract

This article examines the adequacy of EU copyright law in addressing the unauthorized dissemination of live sporting events, with particular focus on the audiovisual exploitation of football. It advances two principal arguments. First, despite the absence of copyright protection for sporting events as such, EU intellectual property law provides a comprehensive framework for the protection of their audiovisual exploitation. Secondly, recent developments in enforcement practices, while enhancing effectiveness, give rise to significant risks, notably in relation to proportionality and the increasing privatization of enforcement.

Copyright, Fundamental rights, piracy

RIS

Save .RIS

Bibtex

Save .bib

Op-Ed: “Pelham II and the Notion of Pastiche in EU Copyright Law: Is the Court of Justice Finally Giving Creative Reuse Some Breathing Space?” external link

EU Law Live, 2026

Copyright, pastiche

RIS

Save .RIS

Bibtex

Save .bib

Infrastructures of Media Freedom: Expanding Journalism’s Ethical Horizon

Digital Journalism, 2026

Abstract

This commentary argues that some technology choices are editorial and ultimately contribute to the quality of our public information ecosystem. Building on freedom of expression theory, I propose expanding the horizon of journalism’s professional ethics to also include the responsible selection of recommender systems, virtual agents, clouds, social networks, and generative AI tools—the very infrastructures of media freedom.

Journalism, Media law

RIS

Save .RIS

Bibtex

Save .bib