Media Concentration Law: Gaps and Promises in the Digital Age

Media and Communication, vol. 11, iss. : 2, pp: 392-405, 2023

Abstract

Power concentrations are increasing in today’s media landscape. Reasons for this include increasing structural and technological dependences on digital platform companies, as well as shifts in opinion power and control over news production, distribution, and consumption. Digital opinion power and platformised media markets have prompted the need for a re-evaluation of the current approach. This article critically revisits and analyses media concentration rules. To this end, I employ a normative conceptual framework that examines ”opinion power in the platform world” at three distinct levels (individual citizen, institutional newsroom, and media ecosystem). At each level, I identify the existing legal tools and gaps in controlling power and concentration in the digital age. Based on that, I offer a unifying theoretical framework for a “digital media concentration law,” along with core concepts and guiding principles. I highlight policy goals and fields that are outside the traditional scope yet are relevant for addressing issues relating to the digital age. Additionally, the emerging European Union regulatory framework—specifically the Digital Services Act, the Digital Markets Act, and the European Media Freedom Act—reflects an evolving approach regarding platforms and media concentration. On a final note, the analysis draws from the mapping and evaluation results of a Europe-wide study on media pluralism and diversity online, which examined (national) media concentration rules.

digital platforms, editorial independence, European regulation, media concentration, Media law, media pluralism, opinion power, structural dependency

Bibtex

Article{nokey, title = {Media Concentration Law: Gaps and Promises in the Digital Age}, author = {Seipp, T.}, doi = {https://doi.org/10.17645/mac.v11i2.6393}, year = {2023}, date = {2023-06-30}, journal = {Media and Communication}, volume = {11}, issue = {2}, pages = {392-405}, abstract = {Power concentrations are increasing in today’s media landscape. Reasons for this include increasing structural and technological dependences on digital platform companies, as well as shifts in opinion power and control over news production, distribution, and consumption. Digital opinion power and platformised media markets have prompted the need for a re-evaluation of the current approach. This article critically revisits and analyses media concentration rules. To this end, I employ a normative conceptual framework that examines ”opinion power in the platform world” at three distinct levels (individual citizen, institutional newsroom, and media ecosystem). At each level, I identify the existing legal tools and gaps in controlling power and concentration in the digital age. Based on that, I offer a unifying theoretical framework for a “digital media concentration law,” along with core concepts and guiding principles. I highlight policy goals and fields that are outside the traditional scope yet are relevant for addressing issues relating to the digital age. Additionally, the emerging European Union regulatory framework—specifically the Digital Services Act, the Digital Markets Act, and the European Media Freedom Act—reflects an evolving approach regarding platforms and media concentration. On a final note, the analysis draws from the mapping and evaluation results of a Europe-wide study on media pluralism and diversity online, which examined (national) media concentration rules.}, keywords = {digital platforms, editorial independence, European regulation, media concentration, Media law, media pluralism, opinion power, structural dependency}, }

The Political Power of Platforms: How Current Attempts to Regulate Misinformation Amplify Opinion Power external link

Digital Journalism, vol. 8, num: 6, pp: 842-854, 2020

Abstract

This contribution critically reviews the ongoing policy initiatives in Europe to impose greater societal responsibility on social media platforms. I discuss the current regulatory approach of treating social platforms as mere 'intermediaries' of the speech of others and propose a different perspective. Instead of perceiving platforms as intermediaries and facilitators of the speech of others, I view social media platforms as active political actors in their own right, and wielders of considerable opinion power. I will explain how taking the perspective of opinion power throws a very different, and rather alarming light on the recent regulatory initiatives.

europe, frontpage, Mediarecht, opinion power, pluralism, Regulation, Social media platforms

Bibtex

Article{Helberger2020d, title = {The Political Power of Platforms: How Current Attempts to Regulate Misinformation Amplify Opinion Power}, author = {Helberger, N.}, url = {https://doi.org/10.1080/21670811.2020.1773888}, year = {0714}, date = {2020-07-14}, journal = {Digital Journalism}, volume = {8}, number = {6}, pages = {842-854}, abstract = {This contribution critically reviews the ongoing policy initiatives in Europe to impose greater societal responsibility on social media platforms. I discuss the current regulatory approach of treating social platforms as mere \'intermediaries\' of the speech of others and propose a different perspective. Instead of perceiving platforms as intermediaries and facilitators of the speech of others, I view social media platforms as active political actors in their own right, and wielders of considerable opinion power. I will explain how taking the perspective of opinion power throws a very different, and rather alarming light on the recent regulatory initiatives.}, keywords = {europe, frontpage, Mediarecht, opinion power, pluralism, Regulation, Social media platforms}, }