Amsterdam symposium on political micro-targeting

Under the aegis of the Personalized Communication Research Priority Area of the University of Amsterdam, the Institute for Information Law, and the Amsterdam School of Communication Research organize a one day symposium on the theory and practice of political micro-targeting. The symposium discusses papers submitted to the upcoming special issue of the Internet Policy Review on the topic.


Date:                     Friday, 22 September 2017

Location:             REC Room C10.20, Nieuwe Achtergracht 166, 1018 WV Amsterdam



09.00 – 09.30            registration, welcome, coffee

09.30 10.00         Introductory speech: Claes de Vreese, Natali Helberger, Balazs Bodo

10.00 – 12.30             Plenary panel 1: Political micro-targeting in practice

Mauricio Moura: WhatsApp in Brazil: results from multi-method voter mobilisation experiments (Discussant:Kathryn Montgomery)

Tom Dobber: Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques (Discussant: Sabrina Sassi)

coffee break (‘30)

Sabrina Sassi: Micro-targeting in political campaigns and democracy  (Discussant: Simon Kruschinski)

Simon Kruschinski, André Haller: Potentials and limitations of data-driven political micro-targeting in Germany – An empirical analysis using the example of door-to-door campaigning in two German federal state elections (Discussant: Mauricio Moura)

12.30 – 14.00              Lunch (in house, catered)

14.00 – 15.30             Plenary panel 2: Political micro-targeting in theory

Jessica Schmeiss, Maximilian von Grafenstein: Comparing commercial and political micro-targeting: regulatory implications based on an interdisciplinary analysis (Discussant: Tom Dobber)

Kathryn Montgomery,Jeff Chester: An analysis of the contemporary techniques currently in use throughout the big data digital marketing industry and how they are used in political campaigns (Discussant: Jessica Schmeiss)

Damian Tambini: Data-driven campaigning and message targeting during the Brexit referendum: rhetoric and reality (Discussant: Claes de Vreese)

15.30 – 16.00             coffee break

16.00 – 17.30            Closing keynote: Daniel Kreiss (open to the public)

18.30-                        Conference dinner


The closing keynote is open for the public, please register by sending an e-mail to