Behavioural Sciences and the Regulation of Privacy on the Internet
Abstract
This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people’s online behaviour to use the collected information to show people individually targeted advertisements. Enforcing data protection law may not be enough to protect privacy in this area. I argue that, if society is better off when certain behavioural targeting practices do not happen, policymakers should consider banning them.
behavioural economics, behavioural targeting, cookies, Data protection, e-Privacy Directive, Grondrechten, nudge, nudging, Privacy, profiling, tracking
Bibtex
Other{nokey,
title = {Behavioural Sciences and the Regulation of Privacy on the Internet},
author = {Zuiderveen Borgesius, F.},
url = {http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2513771},
year = {1030},
date = {2014-10-30},
abstract = {This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people’s online behaviour to use the collected information to show people individually targeted advertisements. Enforcing data protection law may not be enough to protect privacy in this area. I argue that, if society is better off when certain behavioural targeting practices do not happen, policymakers should consider banning them.},
keywords = {behavioural economics, behavioural targeting, cookies, Data protection, e-Privacy Directive, Grondrechten, nudge, nudging, Privacy, profiling, tracking},
}