@periodical{Sax2021bb,
title = {Opinie: Wie naar Dokter Quin gaat, betaalt de rekening voor technologie-kwakzalverij},
author = {Sax, M.},
url = {https://www.volkskrant.nl/columns-opinie/opinie-wie-naar-dokter-quin-gaat-betaalt-de-rekening-voor-technologie-kwakzalverij~b58b6f64/},
year = {2021},
date = {2021-07-20},
journal = {De Volkskrant},
keywords = {},
pubstate = {published},
tppubtype = {periodical}
}

@article{Sax2021b,
title = {Voorbij privacy: manipulatie is het \'{e}chte probleem in gezondheidsapps},
author = {Sax, M.},
url = {https://www.uitgeverijparis.nl/nl/reader/209785/1001582341},
year = {2021},
date = {2021-06-24},
journal = {Privacy & Informatie},
number = {3},
pages = {117-120},
abstract = {Ze zijn enorm populair en zullen alleen nog maar populairder worden: gezondheidsapps. Er zijn populaire gezondheidsapps met tientallen tot soms honderden miljoenen gebruikers voor van alles en nog wat: dieetadviezen en calorie\"{e}ntellen (MyFitnessPal), meditatie en mindfulness (Headspace), het tracken en onderling vergelijken van sportactiviteiten (Strava), het tracken van je algehele bewegings- en gezondheidspatronen via een wearable (Fitbit), enzovoort. Hun huidige populariteit zal alleen nog maar toenemen, aangezien werkgevers en verzekeraars steeds nadrukkelijker het gebruik van gezondheidsapps aanprijzen. 1 Gezondheid is goed, meer gezondheid is beter. Geweldig toch, die alsmaar toenemende populariteit van gezondheidsapps?},
keywords = {},
pubstate = {published},
tppubtype = {article}
}

@article{SaxAusloos2021,
title = {Getting under your skin(s): A legal-ethical exploration of Fortnite’s transformation into a content delivery platform and its manipulative potential},
author = {Sax, M. and Ausloos, J.},
url = {https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3764489},
year = {2021},
date = {2021-03-01},
journal = {Interactive Entertainment Law Review},
volume = {4},
number = {1},
abstract = {This paper investigates the ethical and legal implications of increasingly manipulative practices in the gaming industry by looking at one of the currently most popular and profitable video games in the world. Fortnite has morphed from an online game into a quasi-social network and an important cultural reference point in the lifeworld of many (young) people. The game is also emblematic of the freemium business model, with strong incentives to design the game in a manner which maximises microtransactions. This article suggests that to properly understand Fortnite’s practices \textendash which we predict will become more widely adopted in the video game industry in the near future \textendash we need an additional perspective. Fortnite is not only designed for hyper-engagement; its search for continued growth and sustained relevance is driving its transformation from being a mere video game into a content delivery platform. This means that third parties can offer non game-related services to players within Fortnite’s immersive game experience. In this paper, we draw on an ethical theory of manipulation (which defines manipulation as an ethically problematic influence on a person’s behaviour) to explore whether the gaming experience offered by Fortnite harbours manipulative potential. To legally address the manipulative potential of commercial video game practices such as the ones found in Fortnite, we turn to European data protection and consumer protection law. More specifically, we explore how the European Union’s General Data Protection Regulation and Unfair Commercial Practices Directive can provide regulators with tools to address Fortnite’s manipulative potential and to make Fortnite (more) forthright.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}

@article{Sax2021,
title = {Optimization of what? For-profit health apps as manipulative digital environments},
author = {Sax, M.},
url = {https://link.springer.com/article/10.1007/s10676-020-09576-6},
doi = {10.1007/s10676-020-09576-6},
year = {2021},
date = {2021-01-03},
journal = {Ethics and Information Technology},
abstract = {Mobile health applications (‘health apps’) that promise the user to help her with some aspect of her health are very popular: for-profit apps such as MyFitnessPal, Fitbit, or Headspace have tens of millions of users each. For-profit health apps are designed and run as optimization systems. One would expect that these health apps aim to optimize the health of the user, but in reality they aim to optimize user engagement and, in effect, conversion. This is problematic, I argue, because digital health environments that aim to optimize user engagement risk being manipulative. To develop this argument, I first provide a brief analysis of the underlying business models and the resulting designs of the digital environments provided by popular for-profit health apps. In a second step, I present a concept of manipulation that can help analyze digital environments such as health apps. In the last part of the article, I use my concept of manipulation to analyze the manipulative potential of for-profit health apps. Although for-profit health can certainly empower their users, the conditions for empowerment also largely overlap with the conditions for manipulation. As a result, we should be cautious when embracing the empowerment discourse surrounding health apps. An additional aim of this article is to contribute to the rapidly growing literature on digital choice architectures and the ethics of influencing behavior through such choice architectures. I take health apps to be a paradigmatic example of digital choice architectures that give rise to ethical questions, so my analysis of the manipulative potential of health apps can also inform the larger literature on digital choice architectures.},
note = {Preprint available here: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3752597},
keywords = {},
pubstate = {published},
tppubtype = {article}
}

@inbook{Sax2018b,
title = {Privacy from an Ethical Perspective},
author = {Sax, M.},
editor = {van der Sloot, B. and De Groot, A.},
url = {https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3299047},
isbn = {9789462988095},
year = {2018},
date = {2018-08-31},
booktitle = {The Handbook of Privacy Studies: An Interdisciplinary Introduction},
pages = {143-172},
publisher = {Amsterdam University Press},
chapter = {3},
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}

@article{Sax2018,
title = {Health as a Means Towards Profitable Ends: mHealth Apps, User Autonomy, and Unfair Commercial Practices},
author = {Sax, M. and Helberger, N. and Bol, N.},
url = {https://link.springer.com/article/10.1007/s10603-018-9374-3},
doi = {10.1007/s10603-018-9374-3},
issn = {0168-7034},
year = {2018},
date = {2018-05-22},
journal = {Journal of Consumer Policy},
volume = {41},
number = {2},
pages = {103-134},
abstract = {In this article, we discuss mHealth apps and their potential to influence the user’s behaviour in increasingly persuasive ways. More specifically, we call attention to the fact that mHealth apps often seek to not only influence the health behaviour of users but also their economic behaviour by merging health and commercial content in ways that are hard to detect. We argue that (1) such merging of health and commercial content raises specific questions concerning the autonomy of mHealth app users, and (2) consumer law offers a promising legal lens to address questions concerning user protection in this context. Based on an empirically informed ethical analysis of autonomy, we develop a fine-grained framework that incorporates three different requirements for autonomy that we call “independence,” “authenticity,” and “options.” This framework also differentiates between three different stages of mHealth app use, namely installing, starting to use, and continuing to use an app. As a result, user autonomy can be analysed in a nuanced and precise manner. Since the concept of autonomy plays a prominent, yet poorly understood role in unfair commercial practice law, we utilize the ethical analysis of autonomy to guide our legal analysis of the proper application of unfair commercial practice law in the mHealth app domain.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}

@article{Sax2017,
title = {Book Review: The Crisis of Presence in Contemporary Culture},
author = {Sax, M.},
url = {https://edpl.lexxion.eu/article/EDPL/2017/2/27},
doi = {https://doi.org/10.21552/edpl/2017/2/27},
year = {2017},
date = {2017-08-01},
journal = {European Data Protection Law Review},
volume = {3},
number = {2},
pages = {293-296},
keywords = {},
pubstate = {published},
tppubtype = {article}
}

@article{Sax2016,
title = {Big data: Finders keepers, losers weepers?},
author = {Sax, M.},
url = {http://link.springer.com/article/10.1007/s10676-016-9394-0},
doi = {10.1007/s10676-016-9394-0},
year = {2016},
date = {2016-03-26},
journal = {Ethics and Information Technology},
volume = {18},
number = {1},
pages = {25-31},
abstract = {This article argues that big data’s entrepreneurial potential is based not only on new technological developments that allow for the extraction of non-trivial, new insights out of existing data, but also on an ethical judgment that often remains implicit: namely the ethical judgment that those companies that generate these new insights can legitimately appropriate (the fruits of) these insights. As a result, the business model of big data companies is essentially founded on a libertarian-inspired ‘finders, keepers’ ethic. The article argues, next, that this presupposed ‘finder, keepers’ ethic is far from unproblematic and relies itself on multiple unconvincing assumptions. This leads to the conclusion that the conduct of companies working with big data might lack ethical justification.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}