This month, Gabriela Trogrlić started as a PhD candidate at IViR. She holds bachelor’s degrees in Law and Philosophy from Erasmus University Rotterdam and a master’s degree in Information Law from the University of Amsterdam.
After completing her studies, she worked as a junior researcher at IViR, contributing to projects on (decentralised) platform regulation, disinformation, freedom of expression, and the privacy and data protection implications of digital health initiatives for mobile populations.
Her PhD research, as part of the interdisciplinary AlgoSoc project and in cooperation with Utrecht University, focuses on Generative AI in the Media. It is situated within a new wave of European digital regulation aimed at addressing the power of major social media platforms while promoting fair competition, media diversity, and compliance with fundamental rights. Laws such as the Digital Services Act, the Digital Markets Act, the Data Act, the European Media Freedom Act and the AI Act aim to ensure that technologies such as automated content moderation, recommendation systems and generative AI respect public values and fundamental rights. Against this backdrop, her research examines how this evolving regulatory framework shapes public values, power dynamics and legal relationships surrounding the use of generative AI in the media sector, with a focus on AI-generated illegal and harmful content.