TY - CHAP AU - Senftleben, M. PY - 2022 DA - 2022-02-01 T1 - Trademark Law, AI-driven Behavioral Advertising, and the Digital Services Act: Toward Source and Parameter Transparency for Consumers, Brand Owners and Competitors UR - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3947739 DO - https://doi.org/10.4337/9781800881907.00023 K1 - Artificial intelligence K1 - Trademark law ER -