TY  - JOUR
AU  - Senftleben, M.
AU  - Horen, F. van
PY  - 1001
DA  - 2021-10-01
T1  - The Siren Song of the Subtle Copycat – Revisiting Trademark Law with Insights from Consumer Research
UR  - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3922568
https://www.ivir.nl/publicaties/download/TheTrademarkReporter_2021_4.pdf
K1  - Advertising
K1  - blurring
K1  - conceptual marks
K1  - confusion
K1  - consumer perception
K1  - copycat brands
K1  - dilution
K1  - empirical legal studies
K1  - freedom of competition
K1  - frontpage
K1  - marketing research
K1  - Merkenrecht
K1  - new types of marks
K1  - similarity
K1  - tarnishment
K1  - trademark infringement
K1  - type of imitation
K1  - Unfair competition
K1  - unfair free-riding
ER  -