Chapter{nokey, title = {Cultural Heritage Branding – Societal Costs and Benefits}, author = {Senftleben, M.}, url = {https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4399942}, doi = {https://doi.org/10.4337/9781786430472}, year = {2023}, date = {2023-02-05}, }