Chapter{nokey,
	title = {Trademark Law, AI-driven Behavioral Advertising, and the Digital Services Act: Toward Source and Parameter Transparency for Consumers, Brand Owners and Competitors},
	author = {Senftleben, M.},
	url = {https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3947739},
	doi = {https://doi.org/10.4337/9781800881907.00023},
	year = {2022},
	date = {2022-02-01},
	keywords = {Artificial intelligence, Trademark law},
}