Article{Senftleben2021b,
	title = {The Siren Song of the Subtle Copycat – Revisiting Trademark Law with Insights from Consumer Research},
	author = {Senftleben, M. and Horen, F. van},
	url = {https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3922568
https://www.ivir.nl/publicaties/download/TheTrademarkReporter_2021_4.pdf},
	year = {1001},
	date = {2021-10-01},
	keywords = {Advertising, blurring, conceptual marks, confusion, consumer perception, copycat brands, dilution, empirical legal studies, freedom of competition, frontpage, marketing research, Merkenrecht, new types of marks, similarity, tarnishment, trademark infringement, type of imitation, Unfair competition, unfair free-riding},
}