Article{nokey, title = {Singling out people without knowing their names – Behavioural targeting, pseudonymous data, and the new data protection regulation}, author = {Zuiderveen Borgesius, F.}, url = {http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2733115}, year = {0223}, date = {2016-02-23}, keywords = {behavioural targeting, cookies, Data protection law, IP addresses, online behavioural advertising, Personal data, Privacy, profiling, pseudonymous data, tracking}, }