{"id":6561,"date":"2018-03-22T12:08:27","date_gmt":"2018-03-22T12:08:27","guid":{"rendered":"https:\/\/www.ivir.nl\/?page_id=6561"},"modified":"2022-09-23T11:31:25","modified_gmt":"2022-09-23T11:31:25","slug":"online-political-microtargeting","status":"publish","type":"post","link":"https:\/\/www.ivir.nl\/nl\/online-political-microtargeting\/","title":{"rendered":"Frederik Zuiderveen Borgesius in the news about Cambridge Analytica and online political microtargeting"},"content":{"rendered":"<p><a href=\"https:\/\/www.ivir.nl\/employee\/zuiderveen-borgesius\/\">Frederik Zuiderveen Borgesius<\/a> was quoted in media reports about Cambridge Analytica and online political microtargeting. Such microtargeting involves monitoring people\u2019s online behaviour, and using the collected data, sometimes enriched with other data, to show people targeted political advertisements.<\/p>\n<ul>\n<li>In Dutch, for <em>NRC Handelsblad<\/em>: <a href=\"https:\/\/www.nrc.nl\/nieuws\/2018\/03\/24\/de-advertentie-weet-precies-wie-je-bent-a1596957\">De advertentie weet precies wie je bent<\/a>;<\/li>\n<li>In Dutch, for <em>De Volkskrant<\/em>:\u00a0<a href=\"https:\/\/www.volkskrant.nl\/politiek\/de-trumpiaanse-raadscampagne-van-een-22-jarige-vvd-er-uit-enschede~a4583325\/\">De Trumpiaanse raadscampagne van een 22-jarige VVD\u2019er uit Enschede;<\/a><\/li>\n<li>In Dutch, for the <i>NOS<\/i>\u00a0(Netherlands\u00a0Broadcasting Service): <a href=\"https:\/\/nos.nl\/artikel\/2223375-facebook-opnieuw-in-crisis-ditmaal-over-gebruikersdata.html\">Facebook opnieuw in crisis, ditmaal over gebruikersdata<\/a>;<\/li>\n<li>In English, for <em>The Verge<\/em>: <a href=\"https:\/\/www.theverge.com\/2018\/3\/20\/17138854\/cambridge-analytica-facebook-data-trump-campaign-psychographic-microtargeting\">Cambridge Analytica&#8217;s Facebook data abuse shouldn&#8217;t get credit for Trump.<\/a><\/li>\n<\/ul>\n<p>With Judith Moeller, Sanne Kruikemeier, <a href=\"https:\/\/www.ivir.nl\/employee\/fahy\/\">Ronan Fathaigh<\/a>, <a href=\"https:\/\/www.ivir.nl\/employee\/irion\/\">Kristina Irion<\/a>, Tom Dobber, <a href=\"https:\/\/www.ivir.nl\/employee\/bodo\/\">Bal\u00e1zs Bodo<\/a> and Claes de Vreese, Frederik recently published a paper on such microtargeting:<\/p>\n<p>\u201c<strong><a href=\"https:\/\/ssrn.com\/abstract=3128787\">Online Political Microtargeting: Promises and Threats for Democracy<\/a><\/strong>\u201d<strong>, <em>Utrecht Law Review<\/em>, Vol. 14, No. 1, p. 82-96, 2018.<\/strong><br \/>\n<em>Online political microtargeting involves monitoring people\u2019s online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely used in the US; Europe may not be far behind. This paper maps microtargeting\u2019s promises and threats to democracy. For example, microtargeting promises to optimise the match between the electorate\u2019s concerns and political campaigns, and to boost campaign engagement and political participation. But online microtargeting could also threaten democracy. For instance, a political party could, misleadingly, present itself as a different one-issue party to different individuals. And data collection for microtargeting raises privacy concerns. We sketch possibilities for policymakers if they seek to regulate online political microtargeting. We discuss which measures would be possible, while complying with the right to freedom of expression under the European Convention on Human Rights.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frederik Zuiderveen Borgesius was quoted in media reports about Cambridge Analytica and online political microtargeting. Such microtargeting involves monitoring people\u2019s online behaviour, and using the collected data, sometimes enriched with other data, to show people targeted political advertisements. In Dutch, for NRC Handelsblad: De advertentie weet precies wie je bent; In Dutch, for De Volkskrant:\u00a0De&hellip; <a class=\"more-link\" href=\"https:\/\/www.ivir.nl\/nl\/online-political-microtargeting\/\">Continue reading <span class=\"screen-reader-text\">Frederik Zuiderveen Borgesius in the news about Cambridge Analytica and online political microtargeting<\/span><\/a><\/p>\n","protected":false},"author":422,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6561","post","type-post","status-publish","format-standard","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frederik Zuiderveen Borgesius in the news about Cambridge Analytica and online political microtargeting - IVIR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ivir.nl\/nl\/online-political-microtargeting\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frederik Zuiderveen Borgesius in the news about Cambridge Analytica and online political microtargeting - IVIR\" \/>\n<meta property=\"og:description\" content=\"Frederik Zuiderveen Borgesius was quoted in media reports about Cambridge Analytica and online political microtargeting. Such microtargeting involves monitoring people\u2019s online behaviour, and using the collected data, sometimes enriched with other data, to show people targeted political advertisements. In Dutch, for NRC Handelsblad: De advertentie weet precies wie je bent; In Dutch, for De Volkskrant:\u00a0De&hellip; Continue reading Frederik Zuiderveen Borgesius in the news about Cambridge Analytica and online political microtargeting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ivir.nl\/nl\/online-political-microtargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"IVIR\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-22T12:08:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-23T11:31:25+00:00\" \/>\n<meta name=\"author\" content=\"Rosanne van der Waal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ivir_uva\" \/>\n<meta name=\"twitter:site\" content=\"@ivir_uva\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosanne van der Waal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ivir.nl\\\/nl\\\/online-political-microtargeting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ivir.nl\\\/nl\\\/online-political-microtargeting\\\/\"},\"author\":{\"name\":\"Rosanne van der Waal\",\"@id\":\"https:\\\/\\\/www.ivir.nl\\\/#\\\/schema\\\/person\\\/023cde510914797fd75c44add7ead171\"},\"headline\":\"Frederik Zuiderveen Borgesius in the news about Cambridge Analytica and online political microtargeting\",\"datePublished\":\"2018-03-22T12:08:27+00:00\",\"dateModified\":\"2022-09-23T11:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ivir.nl\\\/nl\\\/online-political-microtargeting\\\/\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ivir.nl\\\/#organization\"},\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ivir.nl\\\/nl\\\/online-political-microtargeting\\\/\",\"url\":\"https:\\\/\\\/www.ivir.nl\\\/nl\\\/online-political-microtargeting\\\/\",\"name\":\"Frederik Zuiderveen Borgesius in the news about Cambridge Analytica and online political microtargeting - 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