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1. Introduction
[2]
The control over technical
bottlenecks [3] has become
one of the most pressing issues in competition and information
policy. With the increasing sophistication and diversification
of the digital service market, market entry depends on a
growing number of diverse technical facilities and competing
standards. Often, these are proprietary techniques under the
control of one or a few market players with their own vested
economic interests. The exclusive control over bottleneck
facilities, or the standard embodied, gives a wide choice of
possibilities to impede potential and actual competitors,
particularly where exercised by powerful, vertically or
horizontally integrated operators. Possibilities to influence
competition range from plain denial of access to disfavourable
conditions, lack of compatibility and software support, to
abuse of their stronger negotiation position when it comes to
the purchase of programming rights etc.
The European Commission
recognises the importance of access issues for the future of
the digital markets and recently presented the final proposals
that will shape future European policy. The European Access
Directive [4] incorporates
two sets of rules that deal with bottleneck issues at the
infrastructure level. Article 6 of the Access Directive deals
specifically with broadcasters' access to an established CA
system, while Articles 9-13 of the Access Directive
[5] deal more generally
with access to technical facilities in the communications
sector.
This paper presents an
analysis of the new European policy approach to the regulation
of technical bottleneck facilities in general and of
conditional access (CA) facilities in particular.
The analysis focuses
primarily on the sector of digital broadcasting and advanced
interactive services and the CA facility, because it is here
that the contradictory approach to access questions is most
apparent. The main aim of this paper is to examine the effect
of the proposed regulation on technological and economic
progress in the European information market. It seeks to
identify the most suitable approach for dealing with technical
bottlenecks – here primarily CA techniques – in order to
realise the main policy objectives, that is, open markets,
plurality, choice and consumer interests. This contribution
begins by providing a concise outline of some of the problems
and resulting challenges for regulators when adopting an
adequate access regulation for the communications sector. It
is followed by a description of both the absolute approach
(under Article 6) and the flexible approach (under Articles
8-13) to access regulation, as well as some reflections on the
likely impact on future market developments. Subsequently, an
analysis of the existing approach to access questions leads to
the conclusions. The goal of this paper is not so much to
present an exhaustive analysis of whether the Access Directive
in its present form would be the optimal solution to regulate
the future communications market and the organisation of
national control, or to comment in detail on its legal content
(e.g. the criterion of market definition, identification of
significant market power, “toolbox approach” etc.), but to
indicate some controversial points and stimulate a critical
discussion on the future access framework.
2. Technical Bottlenecks
in the Access Directive
2.1 Conditional access
Technical bottleneck control
is a major issue in the context of the provision of paid-for
contents, that is, broadcasting and interactive services that
derive their profits from direct payments by consumers. Here,
the technical platform (CA) is a vital aspect of the business
model of many modern information services and a driving factor
behind recent developments in the digital broadcasting and IS
(information society) service markets. “Conditional access”
[6] refers to a combination
of hardware (set-top box, smartcard) and software devices
(encryption system, subscriber management functions) which,
together, allows the blocking of access to a content which is
transmitted electronically, and makes it subject to an
automated authorisation process: the CA device automatically
identifies the requester, compares his identity, granted
privileges, etc., with predefined conditions for access
(business rules) and accordingly initialises or refuses the
processing of the requested content in an intelligible form.
Initially, CA was associated with the provision of pay-TV
services; however, in recent years the set-top box has evolved
into a PC-like device (or vice versa) that includes high-speed
data interfaces, extra memory, powerful processors, a
high-speed return channel and application program interfaces
(APIs) [7] that are able to
process all kinds of TV-centric or Internet-centric
applications. Therewith, CA devices are increasingly moving
towards becoming “virtual gateways” that permit the management
of viewers' access to both digital broadcasting and
Internet-based services.
2.2 Electronic
communications networks, services and associated facilities
The second category of
facilities that fall under the Access Directive are broadly
referred to as electronic communications networks and
associated facilities, and basically comprises all facilities
at the communications infrastructure level that can be
involved in the process of transmitting signals. The term
“communications networks” means all resources at the network
level which permit the transmission of signals by wire, radio,
optical or other electromagnetic means, including satellite
networks, fixed and mobile terrestrial networks, the local
loop, Internet, networks used for radio and television
broadcasting, and cable TV networks.
[8] The Access Directive
also regulates access to physical infrastructure including
buildings, ducts and masts. “Associated services” refers to
the enhanced services at the upper levels of the technical
distribution chain that support the provision of
communications services [9]
via networks. [10] These
can be operational support systems, number translation
systems, roaming and switching services, or the CA device,
electronic programme guides (EPGs),
[11] etc.
3. Regulatory challenges
The example of CA markets
(e.g. the markets for access-controlled content services and
CA facilities) serves to illustrate some of the major
regulatory challenges access regulation faces in the
communications sector, and which may also be faced by other
information markets.
3.1 Bottleneck control
Usually, the more
economically powerful a provider of access-controlled services
is, the better its chances of exercising strategic control
over access to the necessary technical resources. This can be
control over technical facilities such as a transmission
network, the CA device, browsers, the EPG or – probably even
more important – a proprietary standard behind interfaces,
operational support systems and software applications.
[12] Proprietary facility
control can be used to block market access for rival systems
and manufacturers of consumer equipment, particularly where no
adequate interoperability solutions exist that would
facilitate the marketing of a second, competing system.
Technical facilities, then, easily turn into bottleneck
facilities, access to which is crucial for all those who wish
to provide similar services. This is particularly true for
small and medium-sized newcomers: these usually depend on
access to resources, because for example in the case of
access-controlled services, the provision of such services
requires access to a viable CA system, a marketing platform,
an electronic programme guide, programme contents, technical
facilities, etc. If newcomers are not prosperous enough to
overcome the relatively high entrance obstacles to
establishing an own CA system, they will have to seek access
to existing resources and thereby often depend on one or a few
dominant players.
The particular impact of a
certain standard is aggravated by the specific economies of
many information products. In the case of CA, for example,
this means that the economic influence of a particular CA
standard depends to a considerable extent on the popularity of
the content platform behind it (i.e. the access-controlled
services) and thus on the number of broadcasters represented
as well as the number of consumers already subscribed to the
service, because consumers will value a successful digital
platform more than an unpopular one (network effects).
[13] Accordingly, access
to or compatibility with the popular programme platform and
the technical system behind it can be crucial for the very
success of any competing content service. In other words,
where a first mover on a market for access-controlled services
has succeeded in establishing a CA system that has become
recognised as a preferred/the dominant standard for content
providers, potential newcomers to both the market for CA
systems and that for access-controlled services may depend on
access to that particular system.
3.2 Vertical integration
Convergence makes it
attractive for enterprises to spread their presence over
several, sometimes complementary markets (with the goal of
marketing contents via several technical platforms) as well as
different levels in the distribution chain.
[14] Alliances are not
restricted to the horizontal level, but involve players from
different levels of the distribution chain. The result can be
a high level of vertically integrated structures, that is,
operators that control several steps in the distribution chain
with the goal of optimising the processes of programme rights
acquisition, the use/development of decoders and encryption
techniques, or the control of the transmission infrastructure.
The impact of vertical
integration on competition in, for example, the CA markets is
ambivalent. On the one hand, both the control over different
levels in the distribution chain and the leverage of market
power from one to the other level (e.g. through
cross-subsidies or control over resources) allow the
realisation of network efficiencies and secure cost-efficient
access to supply and distribution channels, often under more
favourable conditions than the free market generates. The
result might be lower prices for consumers (i.e. increased
social welfare), a higher output and incentives to investment
and innovation in the infrastructure sector.
[15] On the other hand,
the overall effect on competition is not necessarily positive,
and where the enterprises involved are sufficiently strong,
this can also result in anti-competitive control of
competitors' access to facilities and markets. In other words,
clear economic and strategic advantages could have negative
effects on the position of competitors. Naturally, vertically
organised enterprises will favour own associated enterprises
at other levels of the distribution chain and provide them
with optimised terms and conditions for access to resources
and facilities. This also opens up the possibility to
discriminate against outsiders by means of price
discrimination or otherwise less favourable contracting
conditions. At the same time, the vertical integration factor
can itself be a competitive advantage with considerable
potential to influence market structures. Due to optimisation
effects on internal processes and cost structure, vertically
integrated operators often can offer similar services on more
favourable conditions, which improves their competitive
chances. At the same time, vertical integration offers the
possibility of leverage of market power into downstream
markets, for example through cross-subsidisation or artificial
scarcity of resources. Paired with control over bottleneck
control, this influence can go so far as the foreclosure of
access to facilities or markets for competitors.
3.3 Market foreclosure
Major operators that have
succeeded in establishing a sufficiently strong market
position benefit from a number of factors that can allow them
to effectively fight new market entries. Relevant factors can
be:
- the possibility of
horizontally integrated enterprises to share costs and
risks;
- the possibility to provide
services more cost-efficiently (i.e. at lower prices) due to
economies of scales and optimised use of resources and
distribution channels;
- if vertically integrated,
the possibility to compensate for losses at one level with
profits from another level; or
- to produce a situation of
artificial scarcity of resources.
However, newcomers in this
first phase of market establishment are especially vulnerable
as they face considerable obstacles to market entry, such as:
- high, irreversible
investments for the installation of a facility, the
necessary distribution and marketing structure, marketing,
acquiring a reputation and goodwill, etc.;
- switching costs for
consumers as a result of long-term subscription contracts
with the established operator and different decoder
standards that make the changeover to an alternative
provider less attractive;
- cost asymmetries in access
to necessary resources and higher production costs
(last-entry disadvantage);
- competitive advantage of
the first mover (network externalities).
In other words, high entrance
obstacles paired with the presence of major, already
established operators create competitive conditions that
favour market foreclosure.
[16] The chances that new market entries will improve
competition and discipline the market behaviour of the
established (contestability of markets) are correspondingly
low.
3.4 Dominance
In such a situation, possible
network effects catalyse this development and contribute
significantly to strengthening lastingly the dominant
technical platform. [17]
Consumers might favour the best established provider with the
widest choice/scope/coverage (network externalities), which
again allows this provider to optimise its internal processes
and cost structure (economies of scale) and invest the derived
profits in the platform to extend its coverage and reputation,
which again will attract further consumers at the expense of
less successful competitors.
[18] Even without the occurrence of obviously
non-competitive behaviour, the presence of dominant economic
and publicistic power can affect the structure of markets and
services: the structure of programme platforms, the outcome of
bidding for programming rights, the prospects of free-TV
besides pay-TV, [19] the
establishment of standards, the range of compatible services
available, plurality and diversification within the media
environment of a national market.
3.5 Conclusions
The market structure in
information markets challenges competition regulators in both
structural and behavioural terms. Structural challenges to
functioning competition derive from, for example, the strong
trend towards vertical integration and control by a few
dominant market players of several levels in the distribution
chain for services. Law makers must decide whether and – if so
– to what extent vertical structures are desirable, or are to
be considered a threat to competition, and make political
choices accordingly. The second decision to be made concerns
the choice of adequate behavioural rules if enterprises with
economic power abuse their potential in order to influence
competition in their favour. In this context, the exclusive
control over access to bottleneck facilities, or proprietary
standards inherent to those facilities, calls for particular
attention. There are many possibilities for abuse, ranging
from refusing to grant access to refusing to supply the
information necessary to make competing systems interoperable,
thereby effectively eliminating both current and potential
competition.
However, general competition
law is not well suited to shape the market's structure and
effectively prevent the abuse of bottleneck control.
[20] It follows that one
of the major questions for legislators is how to deal with the
issue of vertical integration and prevent the abuse of market
power in the form of denying access to technical bottleneck
facilities.
The task for media policy is
difficult: initiatives should promote new facilities (such as
CA) if they are promising drivers for the future media
industry. On the other hand, they must prevent the abuse of
such facilities when this threatens the contestability of
markets. Contestability in this context means ensuring new
market entries, disciplining the market behaviour of dominant
players and stimulating a pluralistic and diverse service
offer. As regards demand, initiatives must guarantee consumers
fair and easy access to the necessary equipment at reasonable
prices.
4. Access to technical
bottleneck facilities: the new European approach
This is where sector-specific
regulation comes into play. With the new Access Directive, the
European Commission took an initiative to approach the
bottleneck problem at the infrastructure level. The goal of
the initiative is ambitious: “this Directive harmonises the
way in which Member States regulate access to, and
interconnection of, electronic communications networks and
associated facilities”(Article 1 (1) of the Access Directive).
The term “access” is understood in the widest possible sense
as “the making available of facilities and/or services, to
another enterprise, under defined conditions, on either an
exclusive or a non-exclusive basis, for the purpose of
providing electronic communications services.” In other words,
the Access Directive seeks to establish a uniform, harmonised
approach towards the treatment of technical bottleneck issues
at the infrastructure level.
[21]
The new approach abandons the
former concept in which the regulation of access to electronic
communications networks and associated facilities took
separate paths. The first European regulatory initiative to
approach the question of access to CA systems was Article 4c
of the Standards Directive
[22] – which was subsequently repealed in the framework of
the revision of European communications laws and was replaced
by Article 6 of the Access Directive – whereas the regulation
of access to and the interconnection of other selected
telecommunications facilities fell under the Open Network
Provisions (ONP) Framework, which led to the liberalisation of
national telecommunications markets. Under the new
communications framework, the ONP concept has been extended to
cover, in far more general terms, access to all
technical bottleneck facilities in the communications sector
(apart from the CA).
Scope of the new
framework
Not included:
[23]
| Application layer
Mobile and fixed telephony
services, Internet access, browsers, portals, user- and
information services, broadcasting, paid-for content
services, interactive applications, EPG |
Included in the new
framework:
| Teleservices
Subscriber management
services, CA, API, operational support systems |
| Network and carrier
services
Routing, transcontrol, Internet backbone links, switching
facilities |
| Spectrum, physical
infrastructure
Wire and wireless telecommunications network, local loop,
cable, satellite, terrestrial and broadband networks
|
4.1 The absolute approach
4.1.1 Scope
Article 6 gives a clear and
exhaustive definition of the subject of its regulation: it
exclusively refers to CA services for digital television and
radio [24] broadcasting
services (anticipating the end of analogue broadcasting).
[25] It does not apply to
bottlenecks other than the CA device itself, such as APIs,
EPGs, [26] the memory of
the set-top box, the operating system of the set-top box,
relevant programme or technical information, etc. Nor does it
apply to CA devices that control access to non-broadcasting
services, [27]
respectively Internet and other individualised communications
services, even if the signals are transmitted together with
the broadcasting signal and are received via the same consumer
equipment device. An extension of the scope of Article 6 is
bound to strict procedural provisions and involves the
participation of the European Commission.
[28]
The approach accentuates the
opacity of the theoretical distinction that is made between CA
devices for broadcasting and those for non-broadcasting
services and/or online services. Presently, the development of
the service market is deeply troubled by the phenomenon of
convergence, and the corresponding development of CA systems
suggests that the future lies in advanced set-top boxes
capable of controlling access to broadcasting as well as a
wide range of interactive service applications. In contrast,
Article 6 claims that questions of broadcasters' access to the
CA facility still occupy a special position and that CA
devices that control access to IS services are supposed to
fall under an access regime other than broadcasters' access to
the CA facility. The distinction might have far-reaching
practical consequences. As will be shown, the regulatory
regimes for broadcasters' access to the CA device under
Article 6 and access to the remaining technical bottlenecks
differ considerably on some points, and it is likely that the
divergent systems will generate very different market
outcomes.
4.1.2 Access obligation
Article 6 and Annex 1 of the
Access Directive mandates an absolute, unconditioned access
obligation: “All operators of conditional access services …
are to offer to all broadcasters, on a fair, reasonable and
non-discriminatory basis … technical services enabling
broadcasters' digitally transmitted services to be received by
viewers or listeners authorised by means of decoders
administered by the service operator …”
In other words, operators of
CA devices are not in a position to freely determine either
their contracting partners or the terms of access. The mere
fact of having control over a CA facility triggers an
unconditioned access obligation – unconditioned in the sense
that Article 6 does not specify any reasons to legitimately
deny access. As opposed to other existing concepts of access
to facilities – notably in telecommunications and general
competition law – the access obligation here is absolute. It
is, in the first instance, not made conditional upon the
existence of any particular market structures, be it the
existence of significant market power (SMP) or the level of
vertical integration: all operators of CA devices are obliged
to grant access, provided they do not use the CA facility for
exclusively internal purposes.
[29] It is, however,
worth mentioning that the revised version of the access
obligation entitles Member States to provide for the
possibility of exemptions in the case of a lack of SMP; in
other words, where as a result of market analysis
[30] a national authority
finds that one or more operators do not have SMP on the
relevant market, it may amend or withdraw the access
obligation with respect to those operators, subject to
conditions. [31] Notably,
the Access Directive leaves some room for a more
market-structure-oriented approach.
“Whose access services
broadcasters depend on to reach any group of potential
viewers” – this further limitation of the access obligation
was introduced in the course of the drafting process of the
new Access Directive. Possibly, this could mean for CA
operators that once alternative CA systems are offered, they
could deny access with the argument that broadcasters can
switch to another system. The further details are unclear.
Interpretation in the light of general competition law
(essential facility doctrine) would suggest that broadcasters
would probably have to accept also less favourable solutions
or even undertake adequate efforts to establish alternative
solutions themselves. [32]
4.1.3 Interoperability
Distinct from the question of
open access to third parties' CA facilities is the question of
interoperability between competing CA systems. Presently,
there is some evidence that interoperability between competing
CA systems might be of even more practical importance than the
“access to the decoder” question. This can be explained by the
fact that the majority of providers of access-controlled
services presently active on European markets are relatively
large commercial providers of content services who operate an
own CA system.
For a long time, the chore
problem with interoperability in the digital television sector
was associated with the CA hardware, that is, the equipment at
the consumer side. It was argued that if two or more
competing, proprietary and incompatible CA systems were in use
on one and the same market, subscribers would have to purchase
two different set-top boxes in order to receive services from
both providers. Consumer reluctance to accept such “decoder
towers”, the accompanying switching costs, not to speak of the
possible loss of network benefits from subscribing to an
incompatible or unpopular technology was for a long time
considered the main obstacles to market entry and competition.
With the increasing sophistication of applications and
services, however, simple hardware set-top box solutions are
being replaced by more intelligent devices, equipped with an
own operating system and API. Consequently, the
interoperability issue now extends to the compatibility of
services and applications with the proprietary soft- and
middleware of the CA facility; in other words, the situation
is similar to that in the computer world.
According to the Access
Directive, interoperability is “of benefit to end-users and is
an important aim of this regulatory framework.”
[33]
Article 18 (1) of the
Framework Directive states:
“ In order to promote the
free flow if information, media pluralism and cultural
diversity, Member states shall encourage …
a) providers of digital
interactive TV services for distribution to the public in
the Community on digital interactive TV platforms,
regardless of the transmission mode, to use an open API;
b) providers of all
enhanced digital TV equipment deployed for the reception
of digital interactive television services on interactive
digital TV platforms to comply with an open API in
accordance with the minimum requirements of the relevant
standards or specifications.”
[34]
However, neither the
Framework Directive nor the Access Directive would oblige CA
controllers to make their systems interoperable. The
Commission reserved the right to take action and make the
implementation of standards for the API compulsory, according
to the procedure laid down in Articles 18 (3) and 17 (3) and
(4) of the Framework Directive. Another question is whether
such action will come on time, or whether market developments
would render further initiatives obsolete. As far as the
interoperability/compatibility with regard to other CA
components is concerned, Article 6 of the Access Directive
does not expressly deal with questions of interoperability. It
was argued that mandating one particular approach to
interoperability could hamper technological and market
development by imposing common standards at too early a stage.
Instead, the development and implementation of common
standards was left entirely to industry initiatives, such as
the work of the DVD Group. So far, however, the proliferation
of industry-driven interoperability solutions is modest. Only
a small number of systems possess a common interface to make
systems interoperable. As far as interoperability solutions
exist at all, they are generally Simulcrypt agreements.
[35]
4.1.4 Terms and conditions
It is principally left to the
parties to negotiate access and to define the conditions under
which such is granted, that is, price, commencement and
duration of access, and scope of the agreement, and also such
related matters as confidentiality and protection of consumer
data, handling of security questions, dispute settlement, etc.
It can reasonably be assumed that equally strong negotiating
parties will negotiate terms that are felt by both parties to
be fair, reasonable and non-discriminatory. This is different
in markets where there continue to be large differences in
negotiating power between enterprises, as is the case with CA
control, where enterprises rely on access to the dominant CA
standard.
Therefore, Article 6 of the
Access Directive stipulates that access must be given on a
fair, reasonable and non-discriminatory basis, compatible with
EC competition law. However, further interpretation is needed
to assess when CA operators leave the terrain of legitimate
economic freedom and abuse their economic power by stipulating
non-competitive conditions. The final assessment of the
legitimacy of single conditions is left a matter of ex post
control, under the authority of national courts, possibly
NRAs. [36] This task is
rendered difficult by the practical problems of identifying
discriminatory practices (unless they amount to a plain denial
of access), which is the result of a lack of adequate
information and reference points, especially in newly forming
markets with no or only few comparable products and services.
Article 6 does not provide
for any ex ante guidelines
[37] that would outline
the scope of the actual access obligation, nor does it provide
for accompanying ex ante measures (apart from the
obligation of accounting separation) that would help to make
the sector more transparent. One major problem in this sector
is unfair pricing, which is also due to the high level of
vertical integration. Pricing problems in connection with
service providers' access to a dominant operator's facilities
will often revolve around excessively high prices or
discriminatory prices. [38]
Article 6 does not envisage any ex ante price control
for CA access, nor does it regulate the question how prices
are calculated and what principles may legally influence the
price calculation. It is therefore up to Member States to
adopt more detailed guidelines.
[39]
As explained in Recital 11 to
the Access Directive, the principle of non-discrimination is
also meant to ensure that enterprises with market power do not
distort competition, in particular where they are vertically
integrated enterprises that supply services to competitors
with whom they compete on downstream markets. Article 10 (2)
might give some indication: “… that the operator applies
equivalent conditions in equivalent circumstances to other
enterprises providing equivalent services, and provides
services and information to others under the same conditions
and of the same quality as it provides for its own services,
or those of it subsidiaries or partners.” This somewhat
cryptic definition basically prohibits treating third parties
differently from own or associated services unless there is
objective justification. However, the possible clarity so
achieved might be illusory, since a number of practical
questions remain unanswered, such as: under which
circumstances are services comparable? Do providers of pay-TV,
free-TV, interactive-TV, special interests channels, foreign
channels, etc. all fall under the same category? Does the
transmission medium play a role with the effect that the
question of services transmitted over the IP protocol fall
under another category like services transmitted via
“traditional” means of broadcasting, such as satellite or
cable? And are platform operators entitled to base their
access decision on the character of the content of the third
party's programming?
It is equally unclear whether
the notion of “fair and reasonable” terms also extends to the
interests of the CA operator. It remains to be seen whether
judges will take the position that access conditions are
“reasonable” only if they do not conflict with any
protection-worthy and legitimate interests of the operator,
that is, situations in which it is not reasonable to demand
access. Possible examples might be limited capacities, the
threat of economic loss with a view to the initial investments
made by the access-control provider, the security and
reliability of the system or public interests such as the
maintenance of certain capacities and services. Similarly, it
remains to be seen whether CA operators could successfully
lodge complaints if the remuneration offered would not cover
the actual costs of access provision, or if the operator is
asked to split certain functions which are invariably
connected to a CA system (e.g. the authorisation process).
4.2 The flexible approach
The remaining technical
bottlenecks fall under Article 8-13 of the Access Directive.
Unlike the former Open Network Provisions (ONP) concept, the
Access Directive does not distinguish between specific
bottlenecks (with the exception of CA for digital broadcasting
services). Instead, the new Directive extends access and
interconnection issues to all electronic communications
networks and associated facilities that are used for the
commercial provision of publicly available electronic
communications services or for the transmission of
broadcasting signals. In other words, open access regulation
is no longer restricted to selected elements of the
telecommunications network; instead, a more general approach
was adopted with the goal of establishing throughout Europe a
common, harmonised framework for access questions at the
infrastructure level.
4.2.1 Scope
Accordingly, Articles 8-13 of
the Access Directive no longer work with predefined
bottlenecks; instead, a new, flexible approach has been
adopted: the NRAs are entitled to determine under what
circumstances which facilities are considered potential
bottlenecks to market entry and competition. Conceptually,
this means that Articles 8-13 do not automatically label
certain facilities as bottleneck facilities, as was done under
the former ONP approach and is still done under Article 6.
Instead, the Access Directive evaluates the question of
bottleneck control in the light of a concrete market
situation, and makes the final assessment conditional upon the
effect of an access denial on competition or end-users'
interests.
It remains to be seen whether
national NRAs will conclude that CA devices that do not fall
under Article 6 of the Access Directive constitute bottleneck
facilities in the sense of Article 8-13 of the Access
Directive, that is, CA devices that provide access to
interactive, personalised information services as well as to
services that are distributed via a point-to-point
transmission modus (notably IP-transported contents) and
therefore do not fall under the traditional definition of
broadcasting. Much will depend on whether the European
Commission defines an own market for access-controlled
non-broadcasting services.
4.2.2 Access obligation
Flexible approach
The new flexible approach
stipulates that national NRAs are to impose specific ex
ante access obligations if such is necessary to ensure
adequate access and interoperability in a concrete market
situation. The nature of the obligation will again depend on
the requirements of the actual market situation. The final
access obligation, thus, will be the result of a number of
case-by-case decisions taken under the authority of the
national NRAs, and that consider a number of factors of the
concrete case, such as the anticipated effect of an access
denial on the overall competition, the market position of the
operator of that facility and the balance with the
protection-worthy interests of the operator of the facility
(“essential requirements”).
Significant Market
Power
The precondition for any
ex ante obligation is that the enterprise in question must
be designated as having significant market power (SMP) for the
market in question. [40]
The definition of SMP used in the new communications framework
is equivalent to the concept of dominance as defined in the
case law of the European Court of Justice. The difference is
that in the framework of the Access Directive, SMP will have
to be identified from an ex ante perspective. In
practice, often this will mean that the market analysis will
have to be based on a purely prospective assessment, due to
the lack of evidence or of records of past behaviour or
conduct. The accuracy of the market analysis carried out by
NRAs will thus be conditioned by information and data existing
at the time of the adoption of the relevant decision.
[41]
The concept of a
market-power-oriented threshold is based on the assumption
that bottleneck control is not per se harmful to competition:
only enterprises with a particular degree of market power are
able to efficiently influence competition to their own
advantage. [42]
Accordingly, national NRAs must justify their decisions on
grounds of a preceding analysis of the state of competition on
the market in question, and an assessment of the market
position of the operator of any bottleneck facility.
For this purpose, NRAs are
bound to observe a specific market analysis procedure and
definitions as laid down in Articles 13, 14 and 15 of the
Framework Directive. Accordingly, the Commission will
regularly issue, after consultation with the NRAs, an updated
'Decision on Relevant Products and Service Markets' and
guidelines on market analysis and the calculation of SMP that
shall be the basis for the NRAs decisions.
[43] The Commission's
recommendation should identify markets “whose characteristics
may be such as to justify ex-ante regulation”.
[44] Notably, those
guidelines will also address the issue of newly emerging
markets, where de facto the market leader is likely to
have a substantial market share but should not be subject to
inappropriate solutions. [45]
Subsequently, NRAs are required to carry out an analysis of
the relevant markets and whether they are prospectively and
effectively competitive, taking “the utmost account” of the
Commissions Guidelines (Article 15 (1) Framework Directive).
Where a national authority determines that the relevant market
is not effectively competitive, it shall identify enterprises
with SMP on that market in accordance with Article 13 of the
Framework Directive and impose appropriate obligations from a
catalogue of possible initiatives as provided by Articles -13
of the Access Directive. However, where NRAs conclude that the
market is effectively competitive, they should refrain from
imposing sector-specific initiatives and withdraw any existing
obligations (Article 14 (4) Framework Directive).
Vertical integration
SMP at the facility level is
not the only motive for NRA intervention: in response to an
actual trend in information markets, NRAs can also interfere
if they find that the specific position of an enterprise in a
related market poses a particular threat to functioning
competition (Article 8-13 Access Directive, Article 13 (3)
Framework Directive). Also in this case, NRAs may impose
access obligations in any form and/or accompanying measures
that provide for greater transparency and controllability,
such as obligations concerning non-discrimination, price
control and cost accounting. For example, NRAs may require a
vertically integrated enterprise to make transparent its
wholesale prices and its internal transfer prices to, inter
alia, ensure compliance with the non-discrimination
requirement or to prevent unfair cross-subsidy.
[46]
The new communications
framework, therefore, might also give NRAs an important and
effective means to meet the challenges of strongly vertically
integrated markets and to prevent enterprises from abusing
their economic strength by levering market power from one
market into another.
Essential requirements
Even in a situation where
NRAs have clearly identified the anti-competitive effect of
potential access denials, the legal consequence is not
necessarily an access or similar obligation. The Access
Directive continues the proportionality approach (“essential
requirement”) of the ONP framework and limits access
obligations explicitly to what is practically and technically
possible and economically feasible.
[47] The obligation to
grant access does not apply to situations where a third
party's access might cause technical or economic damages.
According to Article 12 (2) of the Access Directive, when
imposing access obligations on case-by-case basis, NRAs must
balance all interests involved and take into consideration not
only such technical aspects as systems integrity and security,
interoperability and capacities, but also competition policy
aspects, such as the need to recoup initial investments, the
long-term effects on competition of access denial, the
economic risks involved in setting up certain facilities and
any property interests of the provider of the facility
(Article 12 (2)).
Flexible set of ex ante
obligations
Once an NRA has identified a
possible bottleneck and a provider of communications networks
or facilities has been designated a party with SMP, the NRA
can choose from a list of possible options the initiative that
is most likely to restore market balance (“tool-box”
approach). [48]
Initiatives can be either (a) duties related to the provision
of access and/or interconnection (see below) or (b)
accompanying measures that are supposed to prepare the ground
for a sufficiently competitive and transparent environment, so
that market participants themselves can negotiate access
agreements on fair, reasonable and non-discriminatory terms
(principle of negotiated access). The latter provisions on
transparency, non-discrimination, accounting separation and
price control are meant to facilitate negotiations and
control.
As to the actual access
obligation, Article 12 of the Access Directive leaves it to
the NRAs to determine what initiatives are actually needed to
ensure the openness of a particular facility. Different
situations may require different initiatives to realise open
access or interoperability. This applies particularly to the
more software-oriented elements of the communications network,
where accessibility depends on a complex interaction between
different standards and interfaces. The set of optional
initiatives clearly exceeds the scope of Article 6 of the
Access Directive, as it is not restricted to the access to the
facility itself, but also covers access to technical
interfaces or operational support systems and initiatives that
actively promote the interoperability of competing facilities
and services.
4.2.3 Interoperability
The ability to interconnect
competing network services has been considered from the very
beginning as an important precondition for the formation of
competition in communications markets.
[49] The principle of
interconnection could be described as the equivalent to
interoperability in digital broadcasting. Unlike CA
regulations, telecommunications law has been two-tier from the
very beginning: it addresses (a) the vertical relation between
network operators and telecommunication services providers
(rules on fair, non-discriminatory access) and (b) the
horizontal relation between competing network providers (rules
on interconnection). The principles of open,
non-discriminatory treatment apply to both levels.
[50]
The Access Directive
continued the approach of the former ONP Framework and
modernised it in order to correspond with the increased
intelligence and complexity of communications networks and
associated facilities. Correspondingly, it extends to other
aspects such access to technical interfaces, protocols and
other key technologies, compatibility of services with
middleware or software elements, and the provision of
information and specification needed to run an application or
use a facility. In this context, compatibility obligations
work at the interface between the infrastructure and the
service level, as they guarantee that those services provided
by means of a particular infrastructure element are compatible
with the facility itself as well as with other services using
the same technical platform. The importance of compatibility
obligations is accentuated where network effects come into
play, as consumers are likely to favour services that are
compatible with the most popular platform.
4.2.4 Terms and conditions
Where terms and conditions of
access and interconnection are not negotiated for an
individual case, it is primarily the task of the national NRAs
to determine what fair, reasonable and non-discriminatory
terms and conditions are and impose adequate ex ante
obligations. [51] The
task of the NRAs is facilitated by the possibility to impose
various transparency obligations. Particular emphasis is laid
on the aspect of price discrimination. Facility operators are
faced with the prospects of tight price control, including
possible obligations regarding cost orientation and accounting
systems. Notably, the burden of proof that charges are derived
from costs, including a reasonable rate of return on
investment, lies with the facility operator.
Overview of the
different concepts
|
Article 6 (access to CA) |
Articles 8-13 (access to
communications networks and associated facilities)
|
|
Absolute access obligation |
Flexible approach, maximum
list of obligations an NRA can impose, including access
and interconnection; criteria for regulatory invention
|
|
To all operators of CA who
produce and market access services for digital television |
Only to operators with
considerable market power (exception: Article 8 (2))
|
|
Limits: ? |
Limits: Essential
requirements |
| |
Provisions to promote and
facilitate interoperability of networks and services
|
Accompanying measures:
- obligations of
accounting separation
|
Accompanying measures such
as:
- obligation of
accounting separation
- rules on transparency
- price control
- cost accounting
obligations
|
4.3 Two conflicting access
regimes
4.3.1 Ex ante/ex post
control
Both approaches could well
result in very different outcomes for the information market.
The flexible access concept under Articles 8-13 approaches the
issue of bottleneck control in the light of actual market
structures. Consequently, Articles 8-13 establish a system of
ex ante market control in which national NRAs regularly
monitor market developments and identify actual
sector-specific bottleneck situations. The flexible concept
necessarily involves an element of legal uncertainty and
subjective assessment, due to the uncertainties of any ex
ante definition of market power as well as the fact that
operators cannot necessarily foresee future obligations that
might be imposed on them. This also means that in the future
the legal situation on national communications markets could
be relatively fast-changing, corresponding to the changes of
the economic structure of respective markets. As
communications markets will differ from Member State to Member
State, it is also likely that the concept generates Member
State-specific differences in the legal situation for the
different national markets. Operators of CA facilities that
fall under Article 6 will find a less dynamic and, at the
first glance, a more continuous legal environment. The price
for continuity and stability, however, will be that it is far
less possible to react in time to newly emerging bottleneck
situations before lasting harm is done to competition. Upon
closer scrutiny, also this approach gives rise to some legal
uncertainty, although of another kind than under the flexible
approach, due to the reference to the somewhat outdated
definition of broadcasting, due to the split supervision by
NRAs, competition authorities and courts, and – finally – due
to the impossibility to predict the outcome of judgements in
access conflicts. The accuracy of the absolute approach and
whether it is effective in guaranteeing fair access to the CA
facility will depend to a large extent on whether it succeeds
in defining the relevant bottlenecks and whether the
responsible instances possess sufficient competence and access
to the necessary information to judge (in time)
[52] the fairness and
adequacy of access conditions.
4.3.2 The power of NRAs
Undoubtedly, the new flexible
concept gives NRAs considerable scope to evaluate the market
situation and the necessary legal consequences, and
particularly to identify bottleneck facilities, define markets
and market power, and choose the corresponding legal
consequences. In praxis, this might give NRAs the opportunity
to shape future market structures and conditions of
competition for all bottleneck facilities (except CA devices
for broadcasting services). The sector that falls under
Article 6 offers far less room for active market structure
policy.
4.3.3
Stimulating/disciplining
It is along the same lines
that Articles 8-13 do not predetermine concrete access
obligations that may be imposed on operators: the choice of
legal consequences depends upon the concrete case and the “the
nature of the problem”. [53]
For facility operators that fall under the flexible approach,
this means on the one hand that they are exposed to a certain
level of uncertainty as to which obligations apply and what
their scope is; on the other hand, NRAs are explicitly
encouraged to take into account the valid economic interests
of the facility operator itself, notably the investment made
by the operator, the chance to gain a reasonable rate of
return on adequate capital employed, taking into account the
risks involved, as well as the technical, economic viability
and feasibility of providing access/interconnection.
Similarly, less economically powerful operators will not be
burdened with any access/interconnection obligations at all
(lack of SMP). If adequately exercised, the new concept could
be a powerful tool to stimulate investment and innovation in
the respective markets, as it leaves room for
investment-friendly and market-policy-oriented choices. In
contrast, Article 6 focuses in the first instance on the
openness of the CA platform to protect the interests of
competing broadcasters and consumers, and here that access to
services is not impeded by undue bottleneck control. The
absolute access obligation is primarily a tool to discipline
facility operators and to prosecute the abuse of market power.
While there is no room for market political considerations or
initiatives to mitigate the deterrent effect an absolute
access obligation might have on the will to investment and
innovation. The difference in orientation of both concepts is
very likely to be reflected also in the outcome of decisions
on access conflicts.
4.3.4 Negotiated
access/mandated access
Another difference is that
Articles 8-13 continue the tradition of the ONP framework in
mandating a concept of “negotiated” access, instead of the
“mandated access” obligation under Article 6. One consequence
is that one of the objectives of the flexible approach is to
create a transparent, negotiation-friendly environment.
Accordingly, operators of facilities that fall under Articles
8-13 are very likely to experience additional transparency
obligations regarding conditions of supply and the obligation
to publish reference offers, and far more detailed obligations
regarding accounting separation than those that apply to CA
providers. Another important difference compared to the
absolute access concept are the elaborate obligations
concerning price control and pricing and accounting principles
that go beyond the mere control of non-discriminatory and
non-excessive pricing, but that influence the economic
adequacy and reasonableness of prices.
4.3.5 Competition
Both concepts aim at opening
facilities and markets to competition, and both pursue –
though to varying degrees – the idea of deregulation. However,
there is a major difference in the way they approach this
goal. The strategy of the flexible approach is twofold. First
of all, regulation aims at preventing anti-competitive use of
market power in the form of bottleneck control by monitoring
the behaviour of major players in a national market and
intervening where necessary. The idea is to guarantee
unprejudiced access to the service level by allowing access to
the necessary technical platform as well as compatibility with
it, in order to prevent facility operators from leveraging
economic power from the facility level to the service level.
Secondly, the flexible approach strongly mandates broad
interoperability solutions to encourage competition at the
facility level itself, and thereby further diminish the
chances that a technical platform becomes a lasting bottleneck
facility. Ideally, this concept will generate a number of
alternative facilities that compete “within the [facility]
market” itself rather than “for the market”.
[54] In other words,
competition would occur on other dimensions – such as price,
quality, product features and support services – rather than
on the standard level. Service providers might benefit from
this situation as they will probably be able to choose from
alternative facilities that compete in terms of quality as
well as supply conditions.
In contrast, Article 6
concentrates on opening up the service level by imposing
behavioural rules on the CA operator and controlling ex
post the adequacy of access conditions. Strictly speaking,
from the point of view of broadcasters, principally there
would be no need to establish a second CA system: the standard
of the first-comer is encouraged instead and access to it is
made mandatory. However, it is left free to the industry to
develop and apply interoperability solutions for the CA level.
If industry negotiations fail, competition at the CA level
might be (in fact, already is) primarily a competition “for
the market” in which combatants will strive to establish the
dominant standard and thereby secure their market position.
Presumably the first mover – or alternatively the operator of
the most popular content platform (network effects) – will
establish a de facto standard, although this may not
necessarily be the technically most advanced one. The result
might be the freezing of the European CA markets in different
dominant proprietary CA standards. Indirectly, this also might
have consequences for the market for advanced,
non-broadcasting services, as the digital platform operators
are often the driving force behind this service segment, too,
and will strive to establish own technical standards. As far
as the structure of the content service market is concerned,
the Article 6 concept primarily encourages the market entry of
smaller broadcasting operators that cannot afford to operate
an own system and are unlikely to challenge the dominant
platform operator, with the effect that the operator of the
dominant technical platform might also dominate the market for
access-controlled services. However, the absolute concept
might have a deterrent effect on larger platform operators,
i.e. potential competitors at the platform level, who intend
to operate an own CA, as the lack of mandatory
interoperability solutions generates incalculable risks for
launching an own system.
4.3.5 Inconsistencies and
legal uncertainty
The existence of two so
different approaches is likely to lead to considerable
inconsistencies in the market structure for both the digital
TV broadcasting and IS services market: conceptually, one
system promotes full competition at both levels, while the
other might have the opposite effect of consolidating the
dominance of one technical platform, that is regularly
associated with the dominant content platform. Both concepts
will have very different effects on innovation, too. Only the
approach under Articles 8-13 will actively stimulate
innovation and investment in the bottleneck sectors themselves
and also encourage smaller facility operators to enter the
market. [55] The
uncertainty culminates in areas where the two regulations
overlap, as in the case of advanced CAs that provide access to
both broadcasting and IS services, or which are at the
borderline between both regulations. The conflicts in the
current approach will therefore particularly affect the
markets for advanced digital TV architecture and services on
the borderline between the converging broadcasting and IS
service sectors, and which do not clearly fall under Article 6
or Articles 8-13, or which suddenly fall under two – divergent
and even contradictory – legal regimes. The result is that
modern facility controllers in the field of access-controlled
services will be left with considerable legal uncertainty if
they have to open their facilities to third parties, and with
uncertainty about under which conditions and subject to which
supervisory regime and evaluation principles they should do
so. At the same time, they will be the target of contradictory
economic impulses, as one regulation aims at innovation and
competition between alternative systems, while the other aims
at stability and continuity with respect to existing systems.
The resulting incoherence in markets structure and policy
might seriously impede the development of the market for
advanced access controlled services, such as interactive
television. From the perspective of independent operators of
advanced services/content services, similar concerns might
arise vis-à-vis the incalculable risks as to the conditions of
access to the technical platform and the legitimate way to
realise access rights. By distinguishing between providers of
access-controlled broadcasting and non-broadcasting services,
the Access Directive creates artificial barriers between two
kinds of services that are likely to converge in the not too
distant future and submit them to very different legal
regimes. The situation is not much different for operators of
digital broadcasting services that depend on access to several
facilities that fall under different legal regimes (e.g.
access to the CA device and access to the cable networks). In
all cases, service or facility providers are confronted with
two extremely contradictory legal concepts and market
conditions.
As a preliminary conclusion,
despite the formal common frame, the way the new Access
Directive approaches access questions is strikingly
incoherent. The purpose of the following section, therefore,
is to analyse the existing approach to CA and suggest ways to
solve the present conflict.
Overview of the two
concepts
|
Article 6 Access Directive |
Articles 8-13 Access
Directive |
|
Mixed competencies of
national legislators, courts, NRAs and competition
authorities |
Wide scope of judgement and
interference for NRAs |
|
Ex post control |
Ex ante obligations
|
|
Predefined bottlenecks |
Flexible definition of
bottlenecks, dependent on actual market structure and
subject to timely technological change |
|
Absolute access obligation
for all CA providers, in principal irrespective of degree
of market power and level of vertical integration |
Specific initiatives also
with view to/as consequence of vertical concentrated
structures |
|
Principle of mandated access
prevails |
Principle of negotiated
access prevails |
|
Predefined access
obligation, further definition of conditions left to
interpretation of the general notion of “fair, reasonable
and non-discriminatory” |
Actual obligations depend on
“nature of the problem” |
|
Accompanying measures
restricted to the obligation to keep separate financial
accounts regarding activity as CA provider |
Catalogue of possible ex
ante obligations exceeds actual access provision and
extends to initiatives with the intention to prepare the
ground for fair access negotiations in a competitive
environment (e.g. transparency obligations and price
control) |
Goals:
- Competition at service
level
- Continuity and
stability with respect to existing systems at the CA
level
- (Deregulation)
|
Goals:
- Competition at service
level
- Competition at
technical facility level
- Innovation, investment
at technical facility level
- Deregulation
|
|
Questions of
interoperability exclusively left to industry |
Possibility of NRAs to
impose obligations vis-à-vis interoperability and
compatibility |
|
Focus: open access to
established CA system |
Focus: overall competition
|
5. Analysis
The need for and character of
economic-political initiatives depend to a large extent on the
structure of the markets in question and on their openness.
Obviously, there is a very fine line between the level where
the overall advantages of an access obligation prevail and the
level on which too strict rules would have an adverse effect
on competition and investment. An “access-at-any-price
approach” might not only be detrimental to its goals, but also
from a constitutional point of view be more than questionable.
To be legally justifiable and economically viable, any
approach to access must be proportionate and balanced enough
to consider adequately the interests of all parties involved,
that is, the interests of the parties requesting access as
well as those of the operator of the facilities.
An absolute,
essential-facility-like obligation of all controllers of CA to
grant access to their already established systems might
compensate for the lack of openness at the CA level. It is
probably a viable instrument to solve the problem of the high
entrance risks and sunken costs that might deter competitors
from entering the market. Newcomers are not under pressure to
invest in new infrastructure facilities as they have access to
existing facilities, whereas controllers of CA facilities are
widely deprived of the possibility to respond to market
entrance with countermeasures since they are legally obliged
to suffer usage of their system. Above all, the absolute
approach could discipline a dominant CA operator by simply not
giving it the chance to deny access and thereby abuse its
market power. As the access obligation is directed universally
against all CA operators, it might even be a means to solve
the specific problem of vertically integrated operators and
the conflicts of interest resulting from vertical integration.
5.1 When is a bottleneck a
bottleneck?
On the other hand, do the
mere characteristics of a CA already constitute obstacles to
market entry with the effect that each CA system is
necessarily a bottleneck, access to which must be made
mandatory? Probably the greatest difficulty with any ex
ante access obligation is to identify the critical
bottlenecks. The price for legal certainty is that any
predefined access obligation can soon become outdated in a
fast moving technological and economic environment, with the
result that it fails to achieve its goal. This particularly
applies to definitions that are still technology dependent,
such as Article 6 of the Access Directive. Accordingly, an
ultimate test for the viability of Article 6 will be the
arrival of advanced CA systems that control access to both
broadcasting and interactive services.
Principally, enterprises
specialised in developing and installing CA systems have no
incentive to discriminate against access requesters. Any
economically thinking enterprise will strive to sell its
technology to as many users as possible and profit from the
resulting economies of scale. Where competitive interests in
up- or downstream markets are absent, why should operators
abuse control of the CA technology?
[56] But even where
operators of CA devices also function as content providers
they might still have an economic interest in admitting
competing providers not only to their CA infrastructure but
also to the content platform behind the decoder and thereby
realise economies of scale. A rich array of content would
enhance the attraction of their own platform. Hence,
apparently it is not the control over the CA facility itself
which threatens to block market entry, but the existence of
additional structural factors that accompany this control such
as:
- the operator of the
bottleneck facility has sufficient economic power either on
the infrastructure/content or both level(s) to afford
non-competitive behaviour, and/or
- the operator is vertically
integrated into the downstream level and pursues own
economic interests in the provision of access-controlled
services.
From an economic point of
view, it will be hardly effective (if not discouraging) to
impose access obligations in any other case. But also from the
legal point of view, the absolute access obligation raises
concerns. Principally, only such measures are proportional and
constitutional which are necessary and effective in achieving
the goal of the initiative and where no other, less stringent
measure is available to achieve the same goal.
[57] In other words, if
the probability of non-competitive behaviour is restricted to
particular market constellations, it is neither proportionate
nor adequate to adopt further reaching regulation.
This finding is not new.
General unfair competition law came to the conclusion that no
market conduct is per se abusive, but that it is the market
position of the enterprise performing a market conduct which
generates the potential to affect competition.
[58] Similarly, in the
communications sector the sector-specific flexible approach is
restricted to operators with SMP. Also in this context it was
argued that mere control over facilities does not justify
limitations of individual rights as serious as an access
obligation where this is not absolutely necessary to ensure
functioning competition. [59]
The absolute access concept fails to draw the necessary
consequences from the fact that a considerable number of
bottleneck conflicts are situation-dependent and not
necessarily of a lasting nature.
[60] This seems to be
especially true for bottlenecks at the upper levels of the
communications model (teleservice level, application level)
that are less dependent upon physical ownership of resources
than the economic strength of a particular standard. Hence, in
order to adopt effective, innovation-friendly and
proportionate regulations, it is necessary to further specify
what the specific circumstances are that make it a bottleneck.
It can be the fact that a particular facility is under the
predominant control of an incumbent, as is still the case with
a number of national transmission infrastructure networks. It
can also be a natural or an artificial (i.e. strategic) lack
of resources or investment, or the control over a proprietary
standard.
5.2 It's all about
standards
In the case of CA facilities
(but not only here), it is often not so much the control over
the CA facility itself as the control over a proprietary de
facto standard together with a lack of adequate
interoperability solutions that impedes the economic
activities of competitors. To be more precise, the
interoperability problem probably concerns not so much the
standard of the security function itself as the associated
facilities to implement the encryption modus, such as the
smartcard, the set-top box, the API, EPG, etc.
[61] This has much to do
with the existence of strong network effects in this sector:
the reception of Pay-TV services requires that consumers
subscribe to a program platform and make some form of
investment to acquire the necessary equipment associated with
the technical platform (CA). Consumers as well as content
providers generally will favour the most popular standard that
promises widest coverage. Where a newcomer arrives and plans
to offer services to the same consumer base, his offer must be
sufficiently attractive to justify the often high switching
costs (investment in additional consumer equipment,
long-period subscription contracts with the first providers
and prospects of double subscription etc.). The second
obstacle is the possible loss of network benefits, if the new
technical platform is incompatible and not yet popular with
the result that still less applications/programs for this
platform exist. If network effects are strong, consumers might
be reluctant to subscribe to a new, incompatible technology,
unless it offers very clear improvement and it can be expected
that others soon will follow and thus creating the critical
mass for the new service.
[62] The exclusive control over the dominant standard is
thus also an important means to bind subscribers to a
particular service and to exclude other programme operators
from gaining access to the consumer. The consequence is that
once an operator of a particular CA system has succeeded in
establishing a dominant decoder standard, (a) operators of
access-controlled services will depend upon compatibility with
the dominant standard to reach a wide audience, and (b) the
success and acceptance of a competing CA facility depends to a
considerable extent on whether it is interoperable with the
existing system. In other words, it is the proprietary control
over a dominant CA standard which provides enterprises with
sufficient market power to effectively exclude third parties
from access to a technical platform or to the content platform
behind it. [63]
Mandatory access to the
established system is a cure for the symptoms rather than the
cause. The European framework for CA control neither commands
an acceptable open standard for CA systems nor mandates
interoperability between competing standards. The access
obligation does not stimulate competition at the CA level, nor
does it facilitate the conditions of entry at this level. Upon
closer inspection, the concept is more likely to have a
detrimental effect: it will “freeze” the standard of the first
mover to the market by encouraging broadcasters to access the
established system rather than to demand alternative and –
ideally – technically better solutions (assuming that the
first standard to arrive at a market is not necessarily the
technologically most advanced standard).
From a medium-term
perspective, to effectively and lastingly prevent abuse of CA
dominance, initiatives are needed which directly focus on the
problem of dominant standards and proprietary control:
sufficient competition at the infrastructure (CA) level would
discipline the market behaviour of single CA operators.
[64] When the market for
access-control services is principally open to competition,
established CA providers must constantly take into account the
possibility of being replaced by more efficient or
advantageous competing CA systems. This would considerably
diminish the possibility of particularly vertically integrated
operators to use their market power at the CA level to block
access to the content level behind the decoder. Where several
systems exist on one market, the potential of a single,
dominant operator of CA to discriminate against providers of
access-controlled services would fade away.
Opening the CA market means
stimulating competition and abolishing obstacles to market
entry. [65] In this
context, two options deserve particular attention.
5.3 Openness for the CA
level
5.3.1 Structural
separation
One possible approach to
stimulate competition at the level of both CA services and
access-controlled services would be structural separation, as
for example exercised in the USA.
[66] Notably, the merger
decisions of the European Commission for the pay-TV sector
pointed in a similar direction.
[67] The concept of
structural separation is actually heavily debated in context
with competition law, not at least as a response to the
Microsoft Case. The idea behind structural separation is to
structurally separate critical joint control over different
steps in the distribution chain, and thereby dissolve
anti-competitive structures and eliminate the substratum for
abusive bottleneck control.
In practice, this could mean
that CA controllers and platform operators (in most cases,
they are the same entity) would no longer be able to lease to
consumers fully integrated equipment, such as set-top boxes
incorporating a range of additional functions that have
nothing to do with the security function of the CA facility,
for example, the EPG, API, operating system, etc. This could
be done by, for instance, embedding the security function in a
smartcard or a PMCIA card or implementing software-based
decoding solutions. Instead, operators would be obliged to
structurally separate the security function and leave the
development, marketing and maintenance of the technical
platform to independent operators. A general requirement could
be imposed on the latter to design consumer equipment in such
a way as to connect through widely accepted or open standards
or a common interface. That is to say, control over the CA
facility would not be left to providers of access-controlled
services, but to a fully competitive market. The result might
be that competing broadcasters would no longer depend upon
access to an established system, since set-top boxes would be
freely available and fully interoperable. Secondly, this
approach would eliminate the factor of vertical integration
which otherwise might be the cause for conflicts of interests
and prejudiced access decisions.
5.3.2 Ex ante
interoperability solution
An alternative approach would
be a concept of an ex ante interoperability obligation,
complementary to the access obligation, modelled on the
flexible approach under Articles 8-13 of the Access Directive.
In practice, this would mean that operators of CA facilities
would be obliged to either negotiate interoperability
solutions, implement a common interface, or adhere to a common
or open standard. Accompanying measures could include an
obligation to make public technical specifications, interface
characteristics and possibly also source codes and protocols,
etc. that are indispensable for the interoperability of
broadcasting services/applications, respective competing CA
systems and the technical platform in question.
It would clearly exceed the
scope of this presentation to provide a profound economic and
legal analysis of both, the concept of structural separation
and the concept of ex ante obligations and to discuss the
merits and drawbacks of the two approaches. Further research
should be done to examine which one deserves preference.
5.4 Limits of an unlimited
access obligation
Another aspect is the access
obligation itself. With the increasing sophistication and
variety of the service market in general and the underlying
transmission processes in particular, the question what is
necessary to enable broadcasters services to be received is
becoming increasingly difficult to answer. It could be the use
of particular CA components (encryption system, SMS, SAS,
etc.) or – more hardware-oriented – the joint use of one
set-top box. However, the more advanced CA systems also
require compatibility with the operating system and the API of
the set-top box, and the provisions of the necessary technical
information are at stake.
Correspondingly, the
realisation of open access to and compatibility of facilities
is rendered increasingly complex. It is questionable whether
predefined access obligations still meet the requirements of a
modern, technologically advanced environment, or whether a
more flexible, open framework is better suited to respond to
the actual market situation and technological change. The
advanced structure of CA infrastructures seems to suggest that
an adequate CA obligation would have to be flexible enough to
leave room for the obligation of CA operators to ensure that
it is technically possible to offer CA systems in terms of
capacity, security features, implementation of the necessary
interfaces and interoperable software, definition of
transmission protocols, standards, etc. as well as providing
the necessary information to make the system work. Otherwise
the argument of lack of technical facilities or denial of
access to necessary information could be used to effectively
block access. [68]
5.5 Reasons to maintain
the absolute access obligation
Why maintain the absolute
access obligation?
5.5.1 Differences in
industry structure
One main argument that was
made concerned the substantial industry structure differences
between broadcasting and telecommunications which would
justify the current distinctive regulatory approach to CA
systems. [69] However,
access both to the CA facility and to other elements of the
infrastructure raises similar questions and concerns
- In both situations, the
control over infrastructure or parts thereof needed by a
third party to transmit signals to the end-user. Also the
European Commission concluded: “A common feature of most of
[access] disputes is that the access requester seeks some
form of access in order to generate revenues from customers
of the access provider.”
[70]
- Monopolistic use of and,
particularly, refusal to grant access to the facility – be
it the public telecommunications network or a CA system –
can block access to downstream markets and hinder potential
competition and new market entry.
- Both regulatory frameworks
aim at market openness and deregulation
- The centrepiece of each is
the obligation to grant access to networks and facilities on
fair, reasonable and non-discriminatory terms
- Simultaneously, both
concepts have to deal with arguments of scarcity and the
balance of conflicting economic interests.
[71]
5.5.2 Legal certainty
Although the absolute access
obligation grants a level of legal certainty that, at first
glance, outweighs the flexible access concept, this form of
certainty is unreliable as it is based on parameters which
tomorrow may cease to be crucial. The most obvious example is
the technology-dependent bottleneck definition in a time where
it becomes increasingly difficult to identify what
broadcasting is. Other factors that are a possible cause for
legal uncertainty are the unsuitability to timely respond to
changes in market structure or technology as well as the
unpredictable outcome of court decisions in concrete access
conflicts.
It is probably true that the
process of determining market power ex ante brings with
it an element of uncertainty, especially for the sector of
digital broadcasting with its strong vertical integration and
spread via several different technological platforms. However,
ease of application should not be at the expense of an
appropriate and proportionate solution. Where the problem is
less the control over the technical facility itself rather
than the surrounding market structure, it is appropriate to
make the market structure the test for the existence of
bottlenecks, and not the facility itself, especially as the
new framework offers adequate choices to specifically respond
to critical vertical integrated structures.
5.5.3 Consumer interests
Another argument that could
be made focuses on consumer interests. First of all, this is
the need to protect consumers from so called “decoder towers”,
i.e., the need to install more than one distinct set-top boxes
in order to be able to receive broadcasting program from
competing providers. The obligation of the established Pay-TV
provider to also grant access to its technical platform also
to other broadcasters might clear the way for joint use of one
and the same settop box. Consumers could then choose from
competing offers, without having to face high switching costs
(e.g. investment in a new set-top box). Ideally, the absolute
access obligation would generate a plural offer of various
competing broadcasting programmes that can be received via the
same technical platform. It is, however, already questionable
to what extent this concept is indeed suitable for achieving
genuine plurality, and to what extent it leaves CA operators
free to exercise editorial control over the type and content
of broadcasts that are finally admitted to the technical
platform. Another concern is whether the leading CA operator
can (ab)use his position to impose monopoly prices for
consumers on access to the technical platform, bearing in mind
that Article 6 does not provide for any kind of ex ante
price control. Arguably, a regulation that encourages
competition at both the CA and the content level would be
equally if not more suitable to obviate abuse of monopoly
power and encourage a plural service offer, while the presence
of adequate interoperability solutions would equally banish
the problem of decoder towers.
5.5.4 Media-political
considerations
This leaves the question
whether there are any other significant arguments to maintain
the two approaches. One argument could be principal reasons in
the particular nature of broadcasting services. Traditionally,
the regulation of broadcasting-related issues is linked to
media-political considerations and decisions which also can
affect the infrastructure level. For example, it was argued
that public broadcasters should have a right of access to all
technical platforms. It is, however, already questionable
whether communications law is the appropriate frame to discuss
these questions. It would be going beyond the scope of this
paper to discuss this topic in depth; however, it should be
noted that in principle the concept of a strict distinction
between content and infrastructure questions involves that
principally all electronic communications services are treated
in the same way and irrespective of the content of the so
transported signals. In other words, it makes no difference
whether a service consists in routing broadcasting or any
other signals via electronic communications networks. The
overall goal is to ensure the broad availability of whatsoever
services for consumers and open access to the market for
providers.
There are some indications
that the application of a more market-power-oriented and
flexible approach would not even involve a loss of rights for
broadcasters. In so far, the key difference between the two
approaches is the flexible, SMP-oriented approach, as opposed
to an absolute access obligation. However, as explained,
operators that do not have either horizontal or vertical SMP
have strong incentives (in the form of economies of scale and
network effects) to offer third parties access to their
technical platform. In other words, the change to a
market-power-oriented approach may prove to be
inconsequential. [72] One
reason more to be consequent
6. Conclusions
The new Access Directive
distinguishes between conditional access facilities for
digital broadcasting services and those for other technical
facilities in the communications sector. For both categories
of bottlenecks, the Directive has adopted two divergent access
regimes: an absolute, facility-oriented approach that works
with predefined bottlenecks and obligations, and a flexible,
market-structure-oriented approach which hands the management
of bottleneck problems over to the ex ante supervision
of national NRAs.
However, the use of CA
techniques is no longer (and probably never was) restricted to
the distribution of digital broadcasting contents. The arrival
of advanced set-top boxes will spell the end of this
distinction. Access control is no longer restricted to the
transmission of broadcasting contents but can equally be used
to convey non-broadcasting services, point-to-point services
routed via communication networks and enhanced
telecommunications services. Going even further, CA techniques
are and will continue to be applied by, for example,
telecommunications services and networks as well as cable
operators, and as such will become part of the communications
network. [73] But also
technical transmission platforms are increasingly
interchangeable: broadcasting services – not to mention the
advanced digital services – can be transmitted via telephone
lines and vice versa, communications services via for example
satellite transmission networks. In short, it is difficult to
see why the use of CA techniques for broadcasting services and
by broadcasters should fall under a legal regime other than
the use of CA or CA-like techniques for communications
services and providers of such.
[74] Moreover,
maintaining both concepts might discourage investment and
progress initiatives in prosperous sectors as the markets for
access-controlled broadcasting and IS services, because it
exposes market players to an incoherent legal and economic
environment, particular in sectors that are at the borderline
between the two approaches or where both regulations overlap.
[75]
But also the concept of an
absolute access obligation as such raises concerns. A closer
analysis reveals that the alleged superior level of legal
certainty turns out to be a fallacy. Doubts arise as to
whether the concept is indeed effective in protecting
consumers and media political interests. The absolute access
obligation, however, also meets more fundamental concerns: the
control of a technical facility does not, of itself,
necessarily gives it a bottleneck character. This seems to be
especially true for such facilities that owe their economic
impact less to the physical ownership of non-duplicable
resources (as was e.g. the case with the former
telecommunications networks) than to the economic strength of
the facility operator or of an embedded particular standard.
The control over a
proprietary standard is often what gives a CA facility its
particular economic impact. Presently, competition on the
markets for access-controlled services (pay-TV) is often a
question of who manages to convince the largest consumer base
to subscribe to its service and install its CA system (set-top
box) at home. Network effects strongly work in favour of the
first mover (or the most popular content platform) and make it
the more difficult for competitors to launch competing
services via different technical platforms. In such a
situation, an absolute right to use the dominant technical
platform solves the problem only partly, as it might have
undesired economic side-effects. Practically, it might
reinforce the result of network effects and promote the
standard of the most popular platform by encouraging
broadcasters to access this CA rather than install or demand
alternative technical platforms. The presumable results are
low incentives to invest in alternative, innovative
techniques, possible restrictions on the economic freedom of
service and facility providers, and dominance of the
established system. From the point of view of consumers, this
might mean a technological lock-in with a technical platform
that is not necessarily the most advanced or economically
advantageous, even if it is a continuous solution and the
prospects of less choice, if the legal and economic situations
deters potential competitors from market entry. Apart from
that, the ability of an absolute access obligation to
guarantee functioning competition depends to large extent on
the way it is drafted and whether it is able to define the
critical bottlenecks, the obligations needed to open/reopen
access to facilities and markets and to achieve a fair and
productive balance between the economic interests of all
parties concerned. The previous analysis raised serious doubts
as to whether Article 6 complies with these requirements.
Where market policy pursues a
more competitive, innovation- and investment-friendly
environment, a more flexible concept is probably the better
choice. Three possible regulation concepts that seem better
suited to respond to the particular problems of CA control
have been proposed. The first solution would be to
structurally separate the security functions from the other
components of the CA, with the effect that those parts of the
CA that are installed in the consumer's home (set-top box,
EPG, API) are exposed to competition and not subject to
proprietary control. The alternative approach would be to
adhere to a flexible access concept. This could mean picking
up the thread of the AD and adopting a unified access regime
for communication and associated facilities, including CA
facilities. The third solution would be a combination of both.
Notably, the Access Directive
itself cautiously took the first steps towards a more flexible
approach for ex ante CA regulation
[76] , while some
national NRAs have already come to a similar conclusion and
approximated the regulation of CA to the concept of bottleneck
regulation under telecommunications law.
[77] It remains to be
seen and indeed is still subject to discussion whether the
flexible access concept would be the optimal solution and
would prove to be effective in practice. One conclusion of
this paper, however, is that the application of a more
coherent and consistent approach towards access questions
would considerably enhance legal certainty and consistency. A
flexible access concept may enable NRAs not only to impose
access and similar obligations where such is really necessary
in individual cases, but also to monitor negotiations and
ensure proper co-operation between CA operators and
broadcasters. Abandoning a technology-dependent fraction in
the legal regime would enhance legal certainty, clarity and
coherence. A more transparent environment would be less
dependent on the vague notion of “fair, non-discriminatory and
reasonable” terms to identify discriminations, in particular
as regards indirect but no less effective anti-competitive
strategies, such as the withholding of information,
cross-subsidisation, excessive pricing and control over
proprietary standards. It would allow greater flexibility to
deal with new, previously undefined bottlenecks and market
structures in the whole field of digital services. A two-tier
approach to stimulate competition not only at the service but
also at the facility level would correspond with the general
objective of the new framework to gradually let competition
replace ex ante regulation. Finally, a single common
framework for CA would avoid the present curious situation
that logically related matters are dealt under different legal
regimes. |
[1] *
Natali Helberger is a
project researcher at the Institute for Information Law
(IViR), University of Amsterdam. This paper was the basis for
a presentation at the EuroCPR conference, 25 March, Barcelona.
[2] The author would like
to thank Dr. Nico A.N.M.
van Eijk for his very useful comments on this paper.
[3] In this context,
bottlenecks are understood as a facility where the
availability and/or terms of access fall below a benchmark or
standard that has been deemed to be in the public interest,
Martijn Poel & Richard Hawkins, The evolution of access
bottlenecks in Europe: Re-locating the regulatory issues,
Communications & Strategies, Vol. 44, 4th quarter 2001, p.
72.
[4] Directive 2002/19/EC of
the European Parliament and of the Council of 7 March 2002 on
access to, and interconnection of, electronic communications
networks and associated facilities, OJ L 108/7 , 24 April 2002
(“Access Directive”) .
[5] Article numbers without
further reference are such of the Access Directive.
[6] In the new framework,
conditional access is defined as “any technical measure and/or
arrangement whereby access to a protected radio or television
broadcasting service in intelligible form is made conditional
upon subscription or other forms of prior individual
authorisation” , Article 2 (f) of Directive 2002/21/EC of the
European Parliament and of the Council of 7 March on a common
regulatory framework for electronic communications networks
and services , OJ L 108/33, 24 April 2002 (“Framework
Directive”).
[7] The application program
interface (API) is a kind of specialised operating system
(middleware) that is capable of processing advanced
applications while communicating with the OS of the settop-box
and activate the soft-and hardware functions and resources
that are needed to process this application. The API, thus,
functions as a communication bridge (interface) between the
settop-box operating system and the application.
[8] Framework Directive,
Article 2 (a).
[9] The Framework
Directivedefines “communications services” as a service
normally provided for remuneration which consists wholly or
mainly in the conveyance of signals on electronic
communications networks, including telecommunications services
and transmission services in networks used for broadcasting,
but exclude services providing, or exercising editorial
control over, content transmitted using electronic
communications networks and services;.., Article 2 (c) of the
Framework Directive.
[10] Framework Directive,
Article 2 (e).
[11] The "Electronic
Programme Guide" (EPG) is a program or "browser" which will
lead the consumer through the available choices. Its
equivalent in an online environment may be the webbrowser such
as Netscape or Mozilla.
[12] As to the
competitive impact of standards, see European Commission,
Commission decision of 11 October 2000 declaring a
concentration to be compatible with the common market and the
EEA Agreement (Case No. COMP/M.1845 – AOL/Time Warner) OJ L
268, 9 October 2001, 28 (AOL/Time Warner), paragraphs 55 - 56.
[13] For further
explanation, see Ingo Neumann, Pay-TV in Deutschland,
Markteintritts- und Wettbewerbsbedingungen für neue Anbieter,
Deutscher Universitätsverlag (DUV) Wiesbaden, 1998, p. 54-58.
[14] Distribution chain:
Content production - (programme) packaging - electronic
distribution - access control and consumer management.
[15] See also Mark Lemley
& David McGowan, Legal implications of Network Economic
Effects, California Law Review, Vol. 86:479, 1998, p. 481,
496.
[16] For example, over
the past years, the development of the market for CA services
as well as access-controlled services (in the following: CA
markets) was driven by the major operators of digital
platforms - a small number of already established national and
international private players. For a concise overview on the
economic situation at European markets for digital services,
see Idate, Institut de l´audiovisuel et des télécommunications
en Europe, Development of Digital television in the European
Union, Reference Report/2000, February 2001.
[17] Neumann, ibid., p.
56. Fleischer/Körber distinguish between direct network
effects that raise with the number of users/subscribers of a
particular network and indirect network effects that derive
from the increasing proliferation of complementary services
that are compatible with the technical platform in question,
Fleischer/Körber, Komputer& Recht, 12/2001, p. 624.
[18] See also Carl
Shapiro, Competition Policy in the Information Economy,
Foundations of Competition Policy Analysis, Routledge 2000, p.
5: “As a general rule, large networks offer more value to
users than small networks, creating a virulent form of scale
economies often denoted by network externalities (or network
effects) which generates positive feedback: the strong get
stronger and the weak get weaker.”
[19] The European
Commission already observed: “ When a television operators has
a leading position in pay TV and free TV, and also holds the
main programme rights for free TV and Pay TV, he is in a
position to control the interaction between free TV and Pay
TV”: European Commission, Decision of 27 May 1998 relating to
a proceeding pursuant to Council regulation (EEC) No 4064/89
(Case No IV/M.993 – Bertelsmann/Kirch/Premiere), OJ L 53, 27
February 1999 (Bertelsmann/Kirch/Premiere), paragraph 88 as
well as 97-99.
[20] For a closer
analysis, see N. Helberger, Controlling Access to
Information (preliminary title), to be published in 2002.
[21] European Commission,
Towards a new framework for Electronic Communications
infrastructure and associated services, The 1999
Communications Review, COM(1999) 539 final, 10 November
1999 (1999 Communications Review), p. 25-28.
[22] European Commission,
Council Directive 95/47 of 24 October 1995 on the use of
standards for thetransmission of television signals, Official
Journal L 281, 23 November 1995 (Standards Directive).
[23] The Access Directive
has left the information political discussion largely on a
side and does not deal with questions of access to the
marketing and program platform behind the decoder (e.g.
access to EPGs, plurality) – principle of strict separation
between the content and the infrastructure level. See also
Recital 5 of the Framework Directive.
[24] The former Article
4c of the Standards Directive did not apply to radio
broadcasting.
[25] Article 6 and Annex
I of the Access Directive, Article 2 (f) of the Framework
Directive.
[26] But see Article 5
(1) b of the Access Directive.
[27] The European
Parliament proposed, without success, extension of Article 6
to interactive services as integral element of broadcasting
services, European Parliament, A5 – 0061/2001 Report on a
proposal for a European Parliament and Council Directive on
access to, and interconnection of, electronic communications
networks and associated facilities – Committee on Industry,
External Trade, Research and Energy (COM(2000)384 – C5 –
0433/2000 – 2000/0186(COD)) (Access Report Parliament),
Article 6 (1a) new.
[28] Article 6 (2), 14
(3) Access Directive, Articles 5,7 and 8 of the Decision
1999/468 of 28 June 1999 laying down the procedures for the
exercise of implementing powers conferred on the Commission,
OJ L 184, 17 July 1999, p. 23.
[29] The consequence is
that operators who develop and maintain an own CA for own use
are not subject to the access obligation, hereby excluding the
group of vertically integrated operators whose main marketing
interest is focused on the content service market. But also
pay-TV operators who acquired a licence from an independent
producer of conditional access devices/systems for own use
would not fall under the provision.
[30] The precise
conditions and circumstances of the market analysis are laid
down in Article 15 of the Framework Directive.
[31] Article 6 (3) of the
Access Directive.
[32] See European Court
of Justice, Case C-7/97 [1998] ECR I-7791 (Bronner), saying
that neither would it be sufficient that it is not
economically viable for one particular operator to install an
alternative distribution scheme himself, nor would individual
incapacity generate an access obligation, as long as it is not
impossible or unreasonably for any other broadcaster to
establish alternative facilities, paragraphs 44-46.
[33] Access Directive,
Recital 9.
[34] See also Recital 31
of the Framework Directive.
[35] See European
Commission, The Development of the Market for Digital
Television in the European Union, Report in context of
Directive 95/47/EC of the European Parliament and of the
Council of 24th October 1995 on the use of standards for the
transmission of television signals, COM(1999)540, 9 November
1999 (Standard Directive Implementation Report), p. 18-20 and
country reports.
[36] As to the character
and tasks of NRAs see Articles 3-12 and Recitals 11-18 of the
Framework Directive. National NRAs can also be required to
resolve actual access dispute between enterprises in the same
Member State and, if no mutual compromise can be found, impose
a adequate solution on the parties, Recitals 32, 33 of the
Framework Directive. However, Article 6 of the Access
Directive does not contain any corresponding specific
authorisation for the NRAs to resolve access disputes.
[37] Interpretation
guidelines outside the Access Directive can be found in
European Commission, Notice on the application of competition
rules to access agreements in the telecommunications sector,
OJ C 265/2, 22 August 1998 (Access Notice).
[38] Access Notice,
ibid., Recitals 105, 106.
[39] Oftel was one of the
first NRAs to issue elaborate pricing principles for CA access
and publish them as common guidelines. The guidelines
compromise between pricing principles which are flexible
enough to allow pricing at different levels for different
categories of broadcasters (e.g. free-to-air and pay-TV
broadcasters or providers of interactive services) and open
enough to allow economically efficient price strategies which
maximise the usage of the system, whilst at the same time
ensuring that these strategies do not have significant adverse
effects on downstream markets, Oftel - The pricing of
conditional access services and related issues - 30 October
2001.
[40] Under exceptional
circumstances, NRAs may also oblige enterprises without SMP,
Article 8 (2a).
[41] See European
Commission, Commission Working Document On Proposed New
Regulatory Framework for Electronic Communications Networks
and Services - Draft Guidelines on market analysis and the
calculation of SMP under Article 14 of the proposed Directive
on a common regulatory framework for electronic communications
networks and services, COM (2001) 175 – 28 March 2001
(Guidelines), p. 18.
[42] Access Directive,
Recital 6: “In markets where there continues to be large
differences in negotiating power between enterprises, and
where some enterprises rely on infrastructure provided by
others for delivery of their services, it is appropriate to
establish a framework of ex-ante rules to ensure that
the market functions effectively.”
[43] European Commission,
Guidelines, ibid.
[44] Article 15 (1) of
the Framework Directive.
[45] Recital 27 of the
Framework Directive.
[46] Article 11 (1)
Section 2 of the Access Directive.
[47] See also Access
Notice, ibid., Recitals 87 – 98.
[48]
Egbert Dommering,
Nico van Eijk, J.
Theeuwes, F. Vogelaar,
Toezicht en regulering in the telecommunicatiemarkt,
Instituut voor Informatierecht, Amsterdam, 2001 (Toezicht), p.
97.
[49] See European
Commission, Council Directive 97/33/EEC of the European
Parliament and of the Council of 30 June 1997 on
interconnection in Telecommunications with regard to ensuring
universal service and interoperability through application of
the principles of open network provisions, (Interconnection
Directive), Recital 2; Council Decision 22 July 1993, OJ C
213, 6 August 1993, p. 1; Laurent Garzaniti,
Telecommunications, Broadcasting and the Internet, EU
Competition Law and Regulation, Sweet & Maxwell, London, 2000,
p. 40.
[50] See Interconnection
Directive, ibid., Recital 1.
[51] See Article 12 (1)
Access Directive: “National regulatory authorities may attach
to those [access] obligations conditions covering fairness,
reasonableness and timeliness” and Article 10 (2) of the
Access Directive (non-discrimination).
[52] Dommering, Van Eijk,
ibid., argue that timing is one of the most underestimated
aspects in the discussion on the regulation and supervision of
the communications sector, p. 98.
[53] Article 8 (4) of the
Access Directive.
[54] See Shapiro, ibid.,
p. 9.
[55] Critical e.g.
Shelanski, who argues that the drivers of innovation are
rather the major players than small newcomers, p. 124.
However, examples such as the case of joint control of German
Telekom over the cable and the telephone network illustrate
that also the opposite scenario can be the case, that internal
conflicts of interests and structural inflexibility can block
innovation , Howard A. Shelanski & J. Gregory Sidak, Antitrust
Divestiture in Network Industries, 688 U. Chl. L. Rev. 1, 8
(2001).
[56] Michael Fritsch,
Thomas Wein, Hans-Jürgen Ewers, Marktversagen und
Wirtschaftspolitik, 3. Auflage, Verlag Vahlen, München, 1999,
p. 238; see also OVUM , Study on the Development of
Competition for Electronic Communications Access Networks and
Services, A report to the European Commission, Information
Society Directorate, on the regulation of Conditional Access
Systems and related facilities, February 2001, p. 5
[57] Klaus Stern,
Johannes Dietlein, Netzzugang im Telekommunikationsrecht,
Recht für Telekommunication (RTkom) 1/1999, 2-15 (Teil 2), p.
4.
[58] The EuGH has defined
the concept of abuse as “an objective concept relating to the
behaviour of an enterprise in a dominant position which is
such as to influence the structure of a market where, as a
result of the very presence of the enterprise in question, the
degree of competition is weakened and which, through recourse
to methods different from those which condition normal
competition in products or services on the basis of the
transaction of commercial operators, has the effect of
hindering the maintenance of the degree of competition still
existing in the market or growth of that competition.” EuGH,
Case 85/76 [1979] ECR 461, 541:3 CMLR 211, 290.
[59] Fritsch, ibid., p.
238; Günter Knieps, Zugang zu Netzen, Verselbständigung,
Nutzung, Vergütung, Eigentumsschutz, MMR 6/1998, p. 276,
Charles B. Blankart, Günter Knieps, Regulierung von Netzen?
ifo Studien, Zeitschrift für empirische Wirtschaftsforschung,
4/1996, p. 500.
[60] Martijn Poel,
Richard Hawkins, ibid., p. 92.
[61] In this sense also
Francois Bar & Hernan Galperin, Reforming TV regulation for
the digital era: An international/cross-industry perspective,
presented at the 27th Annual Telecommunications Policy
Research Conference, September 25-27, 1999, p. 9.
[62] See Carl Shapiro,
Exclusivity in network industries, Geo. Mason L. Rev,
Vol. 7/3, 1999, p. 3.
[63] See in this context
also the European Commission, decision AOL/Time Warner, ibid
. , paragraphs 55 and 56- 65.
[64] See also Recital 9
and Article 5 (1) of the Access Directive.
[65] Another question,
that cannot be dealt with in this context, is if a particular
national market can generate competition or if the market
conditions and structures are such that the installation of a
second competing CA system was not economically viable (e.g.
in countries with a small market for access controlled
services).
[66] See Section 76.1204
(a) of the Code of Federal Regulations (F.C.C. 98-116),
Implementation of Section 304 of the Telecommunications Act of
1996.
[67] For an overview on
the European Commissions decisions in this sector, see Natali
Helberger, Alexander Scheuer, Peter Strothmann,
Non-discriminatory access to digital access control services,
IRIS Plus, Supplement IRIS Issue 2001-2.
[68] See Michael Bohne,
Funktionsfähiger Wettbewerb auf Telekommunikationsmärkten:
Herstellung und Erhalt durch das europäische Wettbewerbsrecht,
Europäischer Verlag der Wissenschaften, Frankfurt am Main,
1998 , p. 123-124, mandates that the obligation to grant
access necessarily includes the obligation to provide the
necessary capacity or technical possibility to connect. See
also EuGH, 10 December 1997, decision 62/86, AKZO Chemie BV vs
Kommission, 1991, I-3359, 3455.
[69] For a concise
overview on industry arguments for and against a common
treatment, see Ovum, ibid., p. 14-15.
[70] 1999 Communications
Review, ibid., p. 28.
[71] See, Oftel, Office
of Telecommunications, Joint Oftel and DTI Notice and
Secretary of State's intention to issue a new class licence
for running of telecommunications services for the provision
of access-control services, July 1997 (Oftel Regulation CA
IS), p. 10.
[72] OVUM, ibid., p. 17.
[73] As Oftel also
correctly pointed out, the concept behind electronic access
control is similar to that behind other techniques inherent to
telecommunications networks, such as the process of switching,
OFTEL, ibid., p. 3.
[74] Consequently, the UK
considers CA already as part of the communications network.
OFTEL, Class Licence for the running of telecommunications
systems for the provision of access control services granted
by the secretary of state under section 7 of the
Telecommunications Act, defines access control systems as
“telecommunication services by means of which access by
consumers to other telecommunications services may be
controlled so that only those consumers who are authorised to
receive such services do so and, without prejudice to the
generality of the foregoing includes [...].
[75] Notably, it was the
European Commission itself that argued that the distinction
between access to networks and access to digital gateways was
questionable since the two issues raise the similar problems
and require comparable solutions; European Commission, Green
Paper on the Convergence of the Telecommunications, Media and
Information Technology Sectors, and the Implications for
Regulation, COM(97)623 final, Brussels, 3 December 1997 (Green
Paper Convergence). Separate regulatory frameworks for
different communications infrastructures and associated
services were inconsistent and could potentially distort
competition; 1999 Communications Review, ibid., p. vii.
[76] Article 6 (2) and
(3) of the Access Directive.
[77] For example, Germany
in § 53 Interstate Broadcasting Agreement and the UK in the
Class Licence for the running of telecommunications systems
for the provision of access control services granted by the
secretary of State under section 7 of the Telecommunications
Act 1984.
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