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Publicaties

Online politieke microtargeting: Een zegen of een vloek voor de democratie?

Bodó, B.

Dobber, T.

Fahy, R.

Irion, K.

Kruikemeier, S.

Möller, J.

Stapel, S.

Vreese, C.H. de

Zuiderveen Borgesius, F.

Voor online politieke microtargeting wordt het online-gedrag van mensen in kaart gebracht en worden de verzamelde gegevens gebruikt om mensen gerichte politieke advertenties te tonen. Microtargeting is vanuit de VS komen overwaaien naar Europa en heeft voor- en nadelen voor de democratie. Microtargeting kan politieke partijen helpen om mensen effectief te bereiken en kan politieke betrokkenheid stimuleren. Maar microtargeting kan ook een bedreiging vormen voor de democratie. Zo kan een politieke partij zich verschillend voordoen aan verschillende mensen. Bovendien bedreigt het verzamelen van persoonsgegevens onze privacy. Dit artikel brengt de beloftes en bedreigingen van microtargeting voor de democratie in kaart en schetst mogelijkheden voor beleidsmakers om het gebruik van microtargeting te reguleren.

19-03-2019

Kroniek Telecommunicatierecht

van Eijk, N.

14-03-2019

Heks'nkaas or the "Fifty Shades of Taste" Explained by the CJEU through EU Copyright Law

Coche, E.

If the CJEU were to grant a prize to the 2018 most "original" copyright dispute, Levola Hengola v Smilde Foods (C-310/17) (the Heks’nkaas case) would undoubtedly stand among the nominees. The main reason why this case hit the spotlight is most probably because it touched upon the fundamentals of EU copyright law, namely its protectable subject-matter. Intriguingly, the complexities of copyright were unveiled by the following question: "Does Union law preclude the taste of food—as the author’s own intellectual creation—from being protected by copyright?" Notwithstanding the court’s dissenting answer, which clarified the scope of EU copyright law, it is of paramount importance to also discuss and unravel the ruling’s preceding procedure, including the Opinion by the Advocate General, as it shed light on the many existing controversies within copyright law.

12-03-2019

Smaak, auteursrecht en objectafbakening: over perceptie en bepaalbaarheid

van Gompel, S.

Het hoge woord is eruit: op smaak rust geen auteursrecht. Dit volgt direct uit het Levola/Smilde-arrest, waarin het Hof van Justitie van de Europese Unie (HvJ EU) vaststelt dat de Auteursrechtrichtlijn (Richtlijn 2001/29) ‘eraan in de weg staat dat de smaak van een voedingsmiddel op grond van deze richtlijn auteursrechtelijk wordt beschermd en dat een nationale wettelijke regeling in die zin wordt uitgelegd dat zij auteursrechtelijke bescherming verleent aan een dergelijke smaak’. De reden om smaak van auteursrechtelijk bescherming uit te sluiten is dat smaak onvoldoende nauwkeurig en objectief bepaalbaar is om object van bescherming te zijn. Als verklaring wijst het HvJ EU op de subjectiviteit en variabiliteit van de smaakperceptie en het ontbreken van technische middelen voor smaakbepaling. Zoals in deze bijdrage wordt uiteengezet, is deze argumentatie niet overtuigend en zelfs ondeugdelijk. Het bepaalbaarheidsvereiste is evenwel plausibel en navolgenswaardig, omdat het beoogt om meer rechtszekerheid te creëren over het object van auteursrechtelijke bescherming.

21-02-2019

Openbaarheid van tarieven en licentievoorwaarden van cbo’s

Hugenholtz, P.

Op grond van de Wet toezicht zijn collectieve beheersorganisaties verplicht ‘standaardlicentieovereenkomsten en normaal toepasselijke tarieven’ actief openbaar te maken. Over de betekenis en reikwijdte van deze verplichting bestaat in Nederland onduidelijkheid en zelfs onenigheid, maar (nog) geen jurisprudentie. In dit artikel wordt gepoogd om, mede aan de hand van een analyse van de rechtsgronden van deze verplichting, te komen tot een juiste en in de praktijk hanteerbare interpretatie van de openbaarheidsplicht.

21-02-2019

The European Union General Data Protection Regulation: What It Is And What It Means

Hoofnagle, C.J.

van der Sloot, B.

Zuiderveen Borgesius, F.

This article introduces U.S. lawyers and academics to the normative foundations, attributes, and strategic approach to regulating personal data advanced by the European Union’s General Data Protection Regulation (“GDPR”). We explain the genesis of the GDPR, which is best understood as an extension and refinement of existing requirements imposed by the 1995 Data Protection Directive; describe the GDPR’s approach and provisions; and make predictions about the GDPR’s short and medium-term implications. The GDPR is the most consequential regulatory development in information policy in a generation. The GDPR brings personal data into a detailed and protective regulatory regime, which will influence personal data usage worldwide. Understood properly, the GDPR encourages firms to develop information governance frameworks, to in-house data use, and to keep humans in the loop in decision making. Companies with direct relationships with consumers have strategic advantages under the GDPR, compared to third party advertising firms on the internet. To reach these objectives, the GDPR uses big sticks, structural elements that make proving violations easier, but only a few carrots. The GDPR will complicate and restrain some information-intensive business models. But the GDPR will also enable approaches previously impossible under less-protective approaches.

12-02-2019

Does everyone have a price? Understanding people’s attitude towards online and offline price discrimination

Poort, J.

Zuiderveen Borgesius, F.

Online stores can present a different price to each customer. Such algorithmic personalised pricing can lead to advanced forms of price discrimination based on the characteristics and behaviour of individual consumers. We conducted two consumer surveys among a representative sample of the Dutch population (N=1233 and N=1202), to analyse consumer attitudes towards a list of examples of price discrimination and dynamic pricing. A vast majority finds online price discrimination unfair and unacceptable, and thinks it should be banned. However, some pricing strategies that have been used by companies for decades are almost equally unpopular. We analyse the results to better understand why people dislike many types of price discrimination.

12-02-2019

The Netherlands in 'Automating Society – Taking Stock of Automated Decision-Making in the EU'

Til, G. van

Systems for automated decision-making or decision support (ADM) are on the rise in EU countries: Profiling job applicants based on their personal emails in Finland, allocating treatment for patients in the public health system in Italy, sorting the unemployed in Poland, automatically identifying children vulnerable to neglect in Denmark, detecting welfare fraud in the Netherlands, credit scoring systems in many EU countries – the range of applications has broadened to almost all aspects of daily life. This begs a lot of questions: Do we need new laws? Do we need new oversight institutions? Who do we fund to develop answers to the challenges ahead? Where should we invest? How do we enable citizens – patients, employees, consumers – to deal with this? For the report “Automating Society – Taking Stock of Automated Decision-Making in the EU”, our experts have looked at the situation at the EU level but also in 12 Member States: Belgium, Denmark, Finland, France, Germany, Italy, Netherlands Poland, Slovenia, Spain, Sweden and the UK. We assessed not only the political discussions and initiatives in these countries but also present a section “ADM in Action” for all states, listing examples of automated decision-making already in use. This is the first time a comprehensive study has been done on the state of automated decision-making in Europe.

11-02-2019

Discrimination, artificial intelligence, and algorithmic decision-making

Zuiderveen Borgesius, F.

This report, written for the Anti-discrimination department of the Council of Europe, concerns discrimination caused by algorithmic decision-making and other types of artificial intelligence (AI). AI advances important goals, such as efficiency, health and economic growth but it can also have discriminatory effects, for instance when AI systems learn from biased human decisions. In the public and the private sector, organisations can take AI-driven decisions with farreaching effects for people. Public sector bodies can use AI for predictive policing for example, or for making decisions on eligibility for pension payments, housing assistance or unemployment benefits. In the private sector, AI can be used to select job applicants, and banks can use AI to decide whether to grant individual consumers credit and set interest rates for them. Moreover, many small decisions, taken together, can have large effects. By way of illustration, AI-driven price discrimination could lead to certain groups in society consistently paying more. The most relevant legal tools to mitigate the risks of AI-driven discrimination are nondiscrimination law and data protection law. If effectively enforced, both these legal tools could help to fight illegal discrimination. Council of Europe member States, human rights monitoring bodies, such as the European Commission against Racism and Intolerance, and Equality Bodies should aim for better enforcement of current nondiscrimination norms. But AI also opens the way for new types of unfair differentiation (some might say discrimination) that escape current laws. Most non-discrimination statutes apply only to discrimination on the basis of protected characteristics, such as skin colour. Such statutes do not apply if an AI system invents new classes, which do not correlate with protected characteristics, to differentiate between people. Such differentiation could still be unfair, however, for instance when it reinforces social inequality. We probably need additional regulation to protect fairness and human rights in the area of AI. But regulating AI in general is not the right approach, as the use of AI systems is too varied for one set of rules. In different sectors, different values are at stake, and different problems arise. Therefore, sector-specific rules should be considered. More research and debate are needed.

08-02-2019

An alternative universe? Authors as copyright owners- the case of the Japanese Manga Industry

Schroff, S.

Comics today are a major business and they form the source material for a whole range of sectors in the creative industries. In an environment where major investments are necessary to turn a comic into a cross-media success, commercial intermediaries such as Disney have become the key copyright holders. By controlling the copyright, they ensure full control over all aspects of its monetisation. However, this is not the only way success can be achieved on a commercial scale. In Japan, the creators of comics (Mangaka) keep their copyright- a direct contradiction to current copyright thinking. This paper addresses this conundrum by examining both the Manga business and copyright law to identify if the reasons why copyright is not centralised in the hands of the commercial intermediary, especially the publishers. The analysis will show that while there are differences between Japan and the EU/US, but these do not affect the role of copyright law and indeed failing to acquire the rights is a choice, not a necessity. Instead, this article will highlight that the competitive Manga market in combination with the uniquely Japanese publication right and social control best explain why Mangas are successful and Mangaka keep their rights.

31-01-2019

Film Financing and the Digital Single Market: its Future, the Role of Territoriality and New Models of Financing

Hugenholtz, P.

Lindhout, P.

Poort, J.

Til, G. van

Study requested by the CULT Committee, Policy Department for Structural and Cohesion Policies, Directorate-General for Internal Policies, PE 629.186, European Parliament - January 2019

This report studies the role of territoriality in film financing, the legal and market challenges territoriality faces as a key model for film financing and the consequences if EU policies were to reduce or mitigate the scope of territorial exclusivity in the audiovisual sector. It provides information on Member States’ and EU models of film financing, explores the challenges film financing faces from digital developments and evolving consumer behaviour and analyses possible alternatives to traditional methods of financing and policies to support this.

17-01-2019

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